MedThink Communications: 2017

 

MedThink Communications
1001Winstead Drive, Suite 100
Cary, NC 27513
Telephone: 919-786-4918
Website: medthink.com

 

Accounts
Account wins    6
Active business clients    22

Brands by 2016 sales
Brand-product accounts held    22
$25 million or less    10
$50 million – $100 million    6
$100 million – $500 million    5
$1 billion or more    1
Products not yet approved/launched    2

 

Services Mix

Integrated Communications (includes Digital marketing, Strategy, Media, Analytics, Sales collateral, Conference materials    70%
Promo Med Ed    20%
Corporate Communications    10%

 

 

“In the ever-changing and constantly expanding healthcare communications industry, few (if any) things are guaranteed,” say MedThink Communications execs. “MedThink Communications knows better than most that delivering on promises requires skin in the game. Taking it one step further, this agency is committed to providing clients with a 2:1 return on investment – guaranteed.”

The agency uses its proprietary Data+Soul approach to help clients make thoughtful trade-offs and spend money in the most strategic way possible, according to President Scott Goudy. Data+Soul can be used to inform a predictive ROI/ROO model, which optimizes client marketing dollars in real time to maximize results across all service offerings, from advertising and promotional medical education to media planning and execution.
The agency offers trademarked Soul-Searching workshops that leverage behavioral science to develop a client’s brand essence and strategic direction, executives say, adding that this initiative – coupled with data science and smart creative execution – allows MedThink Communications to guarantee results.

“The expectations of customers are evolving, and they’re demanding tangible results,” Goudy says. “Our predictive modeling allows clients to invest marketing dollars with confidence.”

Managing Director John Kane echoes Goudy’s sentiment. “Our clients expect results, and we deliver on our promise,” Kane says. “It’s no longer acceptable to just specialize in creative, strategic, or analytics-driven solutions. Data+Soul integrates all of these skill sets to provide certainty in an uncertain world.”

The Year’s Accomplishments

During 2016, MedThink Communications won business that allowed it to expand as an agency and diversify its breadth of offerings. Major wins in the areas of opioid addiction, pain management, metabolic disease and surgical care, to name just a few, propelled MedThink Communications to hire new talent with diverse backgrounds as well as experience.

“Not only did MedThink Communications onboard new clients for both brand promotion and disease-state education initiatives, but the agency also experienced a great deal of organic growth, taking on new brands and projects from its current client roster, including one product launch and two relaunches,” executives note.
Organic growth is a strong indicator of the agency’s success in achieving its purpose, according to Goudy. “That’s the tell-tale sign that we’re creating meaningful results for our customers.”

Agency leaders say one of MedThink Communications’ core values is to exceed expectations, and the agency did just that by delivering a 5.5:1 ROI for a recent digital marketing campaign, far surpassing its guaranteed ROI.

“This opportunity arose from a client who had found success working with MedThink Communications in the past and reached out for help on a relaunch.”

Another major win in 2016 originated with a client who had previously worked with MedThink Communications at another company. According to Ken Truman, VP, Insights & Connections, “One of the primary reasons we were awarded the business was the client’s confidence that MedThink Communications understood the client’s brand, business, and competitive landscape.”

“The journey to client trust begins with results and continues because they enjoy working with you,” Kane says, adding that satisfied clients trust the agency with other needs as they emerge, leading to strategic partnerships and the opportunity to build deeper and more effective business relationships. In 2016, more than 75 percent of the current clientele at MedThink Communications was fueled by client referral, executives say.

Structures & Services

MedThink welcomed several new hires in 2016, most notably Kane as well as Nathan Singerman as director of account services.

According to Goudy, Kane came on board in 2016 due in large part to his focus on driving client success, which, combined with his wealth of experience in healthcare advertising, furthers the agency’s commitment to help its clients be great.

Goudy says Singerman has knowledge and expertise that are indispensable to an agency. “Having walked in a marketer’s shoes, Nathan has a unique understanding of clients’ challenges and needs,” Goudy remarks. “That lends itself to positive agency-client relationships and ultimately, customer success.”

The agency’s location is an asset in recruiting talent, executives say. MedThink Communications is located close to Research Triangle Park and Raleigh, which was ranked No. 5 on Forbes’ 2016 list of America’s Cities of the Future, citing job growth of 15.4 percent from 2010 to 2015. Its proximity to Research Triangle Park, which boasts the second-leading life science base in the country, means the agency enjoys good company when it comes to nurturing innovation, giving MedThink Communications the ability to attract top talent that, in turn, attracts top clients, executives say.

Future Plans

As MedThink Communications continues to grow, March 2017 brought another form of growth when the agency moved to a new office space in the heart of the Research Triangle. The new space lends itself to further collaboration, employee engagement, and acquisition of the best talent.

“We want to create an environment where people are able to work together well so we get the best out of the team,” Goudy says. “We want to give our people the freedom to think and to innovate on behalf of our customers. The more effectively we do that, the more success our clients are going to have in the marketplace.”

MedThink Communications maintains its commitment to attracting excellent talent by always seeking, recruiting, and hiring people to support its clientele across creative, data science, account, and scientific services. Executives add that the agency’s expansion will lead to continued growth in 2017 and allow MedThink Communications to serve its clients even better while remaining true to its core values.

Philanthropy/Citizenship

The agency’s pride in the Raleigh-Durham-Research Triangle Park area extends to its people. MedThink Communications employees take part in philanthropic projects to improve the community for its residents each year. In 2016, the Wellness Committee, which encourages employees to live healthy lifestyles, coordinated the agency’s annual participation in the Susan G. Komen Triangle Race for the Cure, which raises money for the fight against breast cancer. MedThink Communications also contributed to the Make-A-Wish Foundation, while its employees participated in local initiatives like the Salvation Army’s holiday Angel Tree project, BackPack Buddies, and Book Harvest to provide holiday gifts, food, and books to children in need in the Triangle area.