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Pharmapalooza 8: A healthy dose of rock

Written by: | andrew.humphreys@medadnews.com | Dated: Thursday, December 10th, 2015

Pharma ad agency bands performed in New York City to raise money for the Children’s Hospital at Montefiore (CHAM).

 

Election Day is not the only big event that occurs during every early November. For the eighth consecutive year, The CDM Group hosted Pharmapalooza – a battle of the pharma ad agency bands – at B.B. King Blues Club & Grill in Midtown Manhattan.

The Nov. 5th, 2015, event raised $97,000 for the Creative Arts Therapy Program at the Children’s Hospital at Montefiore. The grand total for all Pharmapalooza events has now reached nearly $800,000 in donations to CHAM. The funds raised pay for a full-time art therapist to help children express themselves and experience some relief from the stresses and difficulties of being hospitalized.

For the first time, the true beneficiaries of this night of music – the kids of CHAM – were the stars of the event’s campaign. Thanks to a fun-filled photoshoot at CHAM with patients and families, this year’s materials showcased unique photos and artwork for each of the inspiring CHAM rock stars. As one young patient explained, “playing guitar helps me forget about the pain in my body.” This year’s campaign is a testament to the importance of art and music to the healing process for these young patients.   

Pharmapalooza is a yearly industry highlight that brings together agencies in a celebration of cooperation, competition, fun, and charity. It’s a night which the industry can celebrate the good it does in directly touching the lives of patients in the New York City community.

 

The 8 bands of Pharmapalooza 8:

• Ultrasound (CDM New York)
• Saatchi & Saatchi Wailers
(Saatchi & Saatchi Wellness)
• The Post-Marketing Adverse Event (CDM Princeton)
• County Fair Balance (CDMiConnect)
• Harrison and Star
(Harrison and Star)
• Max Dose (Neon)
• Hard to Swallow (AbelsonTaylor)
• Contraindications (AgencyRx)

 

The 2015 Winners:

1st Place: Saatchi & Saatchi Wailers
2nd Place: County Fair Balance
3rd Place: Hard to Swallow

 

To donate to this very worthwhile cause, please visit:
http://www.montefiore.org/pharmapalooza

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