A silver lining may exist for the healthcare communications industry. John Kamp, executive director of the Coalition for Healthcare Communication, discusses why communications companies could see an upswing in business as a number of factors take shape. A competent, confident FDA has the potential to open a wider approval window, bringing many new products to market. Healthcare reform has the potential to bring in many new patients demanding information about available medicines. And agreement between the pharmaceutical industry and government around the importance of patient adherence will expand opportunities for developing appropriate messaging.