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Podcasts

THE MED AD NEWS SHOW Episode 6: The promise of CLM

Closed-loop marketing (CLM) technology allows sales representatives to collect continuous, real-time feedback to create targeted marketing messages. In Episode 6 of The Med Ad News Show Podcast, Dale Hagemeyer, a managing VP at Gartner Research, discusses whether CLM is a passing fad or whether...

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Pharmerging markets insights

As growth opportunities continue to dwindle in more developed markets, pursuing the emerging markets is a strategic priority for multi-national pharmaceutical companies. In a special Podcast presentation released in conjunction with Med Ad News' March 2011 feature on emerging markets strategies...

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THE MED AD NEWS SHOW Episode 9: Reform factor

Episode 9 of The Med Ad News Show Podcast continues the three-part series of conversations with Thomas Sullivan, the president and founder of Rockpointe Corporation and the creator of the Policy and Medicine blog at www.policymed.com. In this episode, Mr....

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THE MED AD NEWS SHOW Episode 14: BIO's big ideas

In Episode 14 of The Med Ad News Show, James C. Greenwood, CEO and president of BIO, continues his conversation with Editors Steve Niles and Joshua Slatko to discuss the results of the organization's recent survey of industry and other life science thought leaders to suggest out-of-the-box big...

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THE MED AD NEWS SHOW Episode 6: The promise of CLM

Closed-loop marketing (CLM) technology allows sales representatives to collect continuous, real-time feedback to create targeted marketing messages. In Episode 6 of The Med Ad News Show Podcast, Dale Hagemeyer, a managing VP at Gartner Research, discusses whether CLM is a passing fad or whether...

Pharmerging markets insights

As growth opportunities continue to dwindle in more developed markets, pursuing the emerging markets is a strategic priority for multi-national pharmaceutical companies. In a special Podcast presentation released in conjunction with Med Ad News' March 2011 feature on emerging markets strategies...

THE MED AD NEWS SHOW Episode 9: Reform factor

Episode 9 of The Med Ad News Show Podcast continues the three-part series of conversations with Thomas Sullivan, the president and founder of Rockpointe Corporation and the creator of the Policy and Medicine blog at www.policymed.com. In this episode, Mr....

THE MED AD NEWS SHOW Episode 14: BIO's big ideas

In Episode 14 of The Med Ad News Show, James C. Greenwood, CEO and president of BIO, continues his conversation with Editors Steve Niles and Joshua Slatko to discuss the results of the organization's recent survey of industry and other life science thought leaders to suggest out-of-the-box big...

THE MED AD NEWS SHOW Episode 1: Tax Terror

Industry narrowly avoided an elimination of the marketing expense tax exemption in the healthcare reform bill. However, it's a popular idea in Washington that could rear its head again with potentially devastating effect for the healthcare communications industry. John Kamp, executive director...

THE MED AD NEWS SHOW Episode 8: Defender of industry-sponsored CME

For decades, continuing medical education has been under attack, faced with charges of bias and conflict of interest when sponsored by commercial organizations. Episode 8 of The Med Ad News Show Podcast kicks off a three-part series of conversations with Thomas Sullivan, the president and...

PHARMALOT PODCAST: Flawed Data Puts Formulary Placement at Risk part 2

Good formulary placement is a critical factor in getting drug products prescribed, but flawed clinical trial data may be putting those placements in jeopardy. In part 2 of this two-part series, Ed Silverman spoke with Helen Sherman, Chief Pharmacy Officer of Pharmacy Services at the not-for-...

THE MED AD NEWS SHOW Episode 2: The New FDA

A new FDA is in charge under Commissioner Margaret Hamburg and Deputy Commissioner Joshua Sharfstein. John Kamp, executive director of the Coalition for Healthcare Communication, discusses why he has confidence in the new team and what a strong FDA will mean for the healthcare industry.

THE MED AD NEWS SHOW Episode 10: Not all interests are conflicts

Episode 10 of The Med Ad News Show Podcast concludes the three-part series of conversations with Thomas Sullivan, the president and founder of Rockpointe Corporation and the creator of the Policy and Medicine blog at www.policymed.com. In this episode, Mr...

PHARMALOT PODCAST: Patients are thought leaders too

Brian Loew is the founder and CEO of Inspire, a Website that builds online patient communities. In this Pharmalot podcast, Mr. Loew discusses the evolving social media landscape, opportunities to engage patients through social media, and overcoming challenges posed by this new communication...