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The Pulse of the Pharmaceutical Industry

Razorfish Health: 2017

Written by: | | Dated: Sunday, April 23rd, 2017


Razorfish Health
355 Park Avenue
New York, NY 10010
Telephone: 212-771-5363
Contact: Kyle Bechter
Director, New Business Telephone: 215-490-6021



Transformation was the hallmark of 2016 for Razorfish Health. “New executive leadership, a bold new look in the marketplace and a more efficient integration of agency offerings has led to the addition of five new clients to the agency roster,” according to management. “Razorfish Health was the original digital agency, but it has evolved into a unique full-service agency and they want everyone to know it.”

The Year’s Accomplishments

Dave Paragamian started the transformation when he joined Razorfish Health as the managing director in 2016, and he was quick to make several strategic changes to the agency leadership structure. He promoted John Kelly to executive VP creative director and Keri Hettel to VP group director of analytics. They joined Karl Tiedemann, executive VP of client services, Brandon Ashcraft, VP group director of technology, and Joann DiGennaro, VP group director of project management on the leadership team. In addition to those internal elevations, Razorfish Health welcomed Carol Bendig, VP group director of finance, from Publicis Touchpoint Solutions and Kyle Bechter as the director of new business development from Publicis Health Media, rounding out the leadership team.

“2016 was focused relentlessly on client satisfaction and growing the client base with brands added from existing clients, as well as the addition of new clients to our 2017 agency of record roster,” executives say. “New clients include UCB Pharma, Providence Health Systems, Alcon, CSL Behring, and Otsuka. Moreover, the agency added two additional major brands from existing clients.”

According to agency leaders, the spirit of the Razorfish Health transformation is clearly demonstrated in the new agency self-promotion ad, expanded thought leadership that can be found on the new agency website, and business development outreach, which has led to business growth requiring the addition of 40 new staff members.

Structures & Services

Leadership characterizes Razorfish Health as a “uniquely integrated” agency. “Most agencies claim to be digitally integrated, but for most, it is merely a bolt-on afterthought,” Razorfish Health execs remark. “For us, we don’t have to fake it. We were born digital. We seamlessly integrate our digital expertise with world-class creative, innovative UX, deep analytics, cutting-edge technology, global media savvy, insightful strategies and dedicated account leadership. As a health and wellness agency, our client roster includes major pharmaceutical companies, device and bio tech companies, as well as a major retail drugstore chain and three OTC/CPG companies. Razorfish Health is the brand steward for these clients – driving strategy, creative and business results across communication channels (print, web, mobile and television).”

Future Plans

The next-generation Razorfish Health is focused on growth, “from new clients to new innovative offerings – always leveraging our unique integration of agency disciplines,” management says. “Growth will likely include geographic office expansion, as we serve a wider range of clients beyond the two existing East Coast offices.”


The Razorfish Health team was very active in corporate social responsibility during 2016. “We participated in several community service initiatives, including a fundraiser for the American Heart Association,” managers say. “We were able to raise funds to support the fight against our nation’s number one and number four killers – heart disease and stroke.”

The agency’s Philadelphia office, along with sister agencies based in that market, partnered with SpArc – a family of organizations that provides services to individuals with disabilities – to help them achieve independence through choice, self-determination, inclusion and community connections. “Our employees volunteered to organize creative activities and games (carnival style) with SpArc members in Philadelphia,” executives commented.
During the cold 2016 winter, Razorfish Health additionally partnered with Discovery USA employees to donate canned goods and non-perishable items to Philabundance. “Our employees also created and distributed over 20 care packs for the homeless in the Philadelphia area,” agency executives note. 

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