Razorfish Health Announces the Promotion of Keri Hettel to SVP, Analytics and Strategy and Brandon Ashcraft to SVP, Operations

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July 25, 2017, PHILADELPHIA — Razorfish Health, a uniquely-integrated health and wellness advertising agency, announces the promotion of Keri Hettel to SVP, Analytics and Strategy, and Brandon Ashcraft to SVP, Operations. These new roles for Hettel and Ashcraft mark the agency’s commitment to meeting their growing client needs.  Both report directly to David Paragamian, Managing Director. 

In her new position, Hettel adds Strategy to her portfolio at a time when the agency is growing its strategy and account planning team and expanding its services to drive a client portfolio based on customer insights.  Hettel brings 15 years of analytical experience and 11 years of strategic healthcare marketing experience to the position, having climbed the career ladder at Razorfish Health and previously working as a strategic marketing analyst at Elsevier. By leveraging these two vital functions under Hettel, Razorfish Health is able to elevate its capabilities and ensure a seamless integration of agency disciplines.

As SVP, Operations, Ashcraft will oversee technology, project management functions, as well as our regulatory team.  He is charged with building an efficient engine to serve the agency’s clients.  Elevated from VP, Technology where he successfully aligned business and technology by synchronizing the creative groups and new business through the development of software cycles, Ashcraft is experienced in technical, IT and management.  Ashcraft spent 18 years Kaplan Test Prep as executive director, technology product manager and a stint at Mobiquity, Inc. as a senior mobile solutions architect.

“Razorfish Health’s position as the agency of the future is hinged on our dedication to three things: unsurpassed digital experience, outstanding and award-winning creative, and world class analytics, making us the agency of the future,” said David Paragamian, Managing Director, Razorfish Health.  “The promotion of both Keri and Brandon further enables us to meet our commitment to clients of a unique marketing approach with customer deep insights and flawless execution. The appointment of Keri to SVP, Analytics and Strategy is exciting for both the agency and our clients, as we invest in our growing team to meet client needs.  With Brandon at the helm of Operations, we now have one unified team focusing on best-in-class execution and deliverables.  I’m excited for the future of Razorfish Health with these two on our leadership team.” 

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Press Contact:

Ivy Cohen, Ivy Cohen Corporate Communications, [email protected], 212-399-0026

About Razorfish Health
Razorfish Health a uniquely integrated health and wellness advertising agency with unrivaled digital roots, best-in-class business intelligence, insightful strategy and award-winning creative. Razorfish Health is a full-service health and wellness agency that works harder, thinks smarter and goes deeper to uncover the basic human truths that will help your brand be a success. Our strategic insights, unrivaled expertise across technology platforms and flawless creative execution cuts through the clutter of typical healthcare marketing. We are brave enough to be bold, but thoughtful in partnership. We have integrity in our work, in our actions and in all the things that make us who we are. For more than 15 years, we have been creating truly personalized customer experiences across the healthcare ecosystem.

Jennifer Smeth

Ivy Cohen Corporate Communications, Inc.
Cell: (404) 313-0703
Email: [email protected]
www.ivycohen.com