Razorfish Health Announces the Promotions of Three Account Leaders

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Promotions demonstrate agency commitment to strategic thinking and client-focused delivery excellence

 

July 20, 2016, PHILADELPHIA, Penn. — Razorfish Health, a uniquely integrated health marketing agency, announces the promotion of three individuals on the Account Management team.  Lisa Turzio has been promoted to SVP, Group Account Director, Sarah Bast to VP, Group Account Director and Erica Schneider to VP, Account Director.  In these new roles all three will continue to report to Karl Tiedemann, EVP, Account Services. 

“The promotion of Lisa, Sarah and Erica is recognition of our incredibly strong Account Services team,” said Tiedemann. “This talented lineup ensures that our clients will have strong advocates who know how to leverage the full resources and talent of Razorfish Health to their benefit.”

Turzio brings a highly collaborative spirit and transformative thinking to the creation of fully integrated, multi-channel programs for health systems and their customers.  She is responsible for building a team that delivers best-in-class business intelligence across professional and consumer platforms.  Turzio was named a Rising Star by the Healthcare Businesswomen’s Association in 2013. 

As VP, Group Account Director, Bast will provide strategic oversight and direction for one of the agency’s largest clients.  Her vast expertise in the development of multi-channel digital campaigns spans across online advertising, search engine marketing and electronic health records.  Her dedication to analysis, optimization, and strategy has been central to helping her clients achieve their goals.  

Schneider brings early mover perspective to the agency’s unparalleled digital offering, along with deep experience in developing omni-channel marketing strategies.  Throughout her time at the agency, Schneider has worked with a number of healthcare businesses, which enables her to bring a robust range of experience to the client relationships she now leads. 

“We understand how frustrating and challenging it can be for brand managers to deliver effective marketing programs , often with an expectation that juggling multiple disparate agencies and programs will lead to effective outcomes for customers,” said David Paragamian, Managing Director, Razorfish Health. “The elevation of this strong talent in Account Services further enables us to bring our calling card of challenging the status quo through our uniquely integrated methods to ensure our clients experience a seamless, compelling, and distinct full-service approach.”

 

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Press Contact:

Ivy Cohen, Ivy Cohen Corporate Communications, [email protected], 212-399-0026

 

About Razorfish Health
Razorfish Health a uniquely integrated health marketing agency with unrivaled digital roots, best-in-class business intelligence, insightful strategy and award-winning creative. Razorfish Health is a full-service health and wellness agency that works harder, thinks smarter and goes deeper to uncover the basic human truths that will help your brand be a success. Our strategic insights, unrivaled expertise across technology platforms and flawless creative execution cuts through the clutter of typical healthcare marketing. We are brave enough to be bold, but thoughtful in partnership. We have integrity in our work, in our actions and in all the things that make us who we are. For more than 15 years, we have been creating truly personalized customer experiences across the healthcare ecosystem.