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The Pulse of the Pharmaceutical Industry
STRIKEFORCE Communications LLC
One Little West 12th Street
New York, 10014
Account wins 2
Active business clients 3
Brands by 2015 sales
Brand product accounts held 6
$1 billion or more 4
Consumer Broadcast 50%
Consumer Print 30%
Sales Materials 10%
Patient Education 10%
Agency leaders say for STRIKEFORCE Communications, 2015 was marked by several launches for the world’s biggest blockbusters.
“True to its name, STRIKEFORCE marched into 2015 and seized key launch assignments for two of the world’s biggest drugs from Amgen and Gilead,” executives say.
The year’s accomplishments
By year’s end, the agency had cemented its DTC AOR status for Gilead’s entire hepatitis C portfolio, including major launches for a multi-channel hep C disease awareness campaign as well as the branded launch, Harvoni.
STRIKEFORCE also expanded engagements with Amniox Medical and Amgen for Neulasta Onpro.
Agency executives attribute the surge of launch success to the way clients are increasingly responding to the “pallid offerings and compromises of monolithic traditional shops” as well as burgeoning interest in new and different solutions.
Beyond wining the business, STRIKEFORCE continued its “tour de force” of industry recognition by snaring top honors for the agency’s “Forget Me Not” hep C disease awareness campaign for Gilead. The agency also formed new alliances with RAPP and Horizon Media and will collaborate with these shops across select client business.
At the close of 2015, STRIKEFORCE had doubled in revenue, tripled in space, and quadrupled in people, executives say.
Structure and services
Executives say STRIKEFORCE is a highly entrepreneurial marketing communications agency with a philosophy that is based on the concept of “Precision Pairing.”
“By design, the agency operates through an open-source structure and a S.W.A.T. team approach that allows STRIKEFORCE to tap into its network of talent and resources, including agency alliances, specifically choose the right talent and expertise for each client, resulting in truly customized solutions, lower costs, streamlined work flow and a more powerful end result,” executives say.
According to agency leaders, STRIKEFORCE offers a suite of integrated services, including strategic/brand planning, creative development/execution, insight mining, media planning/buying, search, database management, and digital. The agency has applied these services from sales support to television, print, radio, CRM, promotion, in-office, and interactive.
The STRIKEFORCE mission is to help more clients recognize the unparalleled value of an open source model to help them achieve a commanding edge in the marketplace, executives say. To accomplish this, the agency will continue to expand its network of top-level talent and alliance partners, which is currently at more than 500. Executives believe that in 2016, STRIKEFORCE is on track to achieve double-digit revenue growth.
STRIKEFORCE is a supporter of Children First, a Sarasota, Fla.-based organization that serves more than 600 of Sarasota County’s most vulnerable children, birth to 5 years old, and their families.
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