The Greater Than One Group Appoints Jim Plattner Global Chief Financial Officer

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(New York, NY) August 18, 2017 – The Greater Than One Group (GTO) announced today that James P. Plattner has joined the firm as Global Chief Financial Officer. Jim Plattner comes with a wealth of experience within the advertising industry, having spent 20 years at the Grey Global Group, the last 17 years as Chief Financial Officer of their promotion subsidiary, The J. Brown Agency. Jim joins GTO from the design group Two Twelve, where, for the past 10 years, he served as the company’s CFO/COO.

Jim is on board as the agency looks to extend its global growth. He will be responsible for the total financial and operational direction of the company and each of its individual offices in New York, San Francisco, and Madrid.

“Jim brings significant expertise as a CFO of companies large and small, established and start-up, in addition to a highly successful track record of achieving profitable growth and assisting in developing strong company cultures,” said Kieran Walsh, President of the Greater Than One Group. “We have considerable momentum behind our key strategic objective of being a fully integrated, AOR-led organization. I look forward to Jim’s contributions in helping us accelerate our efforts to take the organization to the next level.”

“I am thrilled to be part of such a distinguished Leadership Team at GTO,” said Jim, “and am looking forward to sustained and profitable growth in the domestic and international arenas.”

 

About Greater Than One Group

Greater Than One Group is a leading independent, global healthcare agency with offices in New York, San Francisco, and Madrid. It specializes in the pharmaceutical and biotech space, with specific emphasis on rare & niche diseases. GTO’s goal is to seek out partnerships with small- to mid-sized biopharma companies that are launching novel therapeutic compounds into the market. It partners with clients throughout various stages of the commercialization life cycle, offering full-service AOR and media services, branded and unbranded digital marketing solutions, social media and influencer marketing expertise, and strategic planning solutions.