Although marketing is generally thought of as money spent to promote a medication already available, we all know that marketing teams also budget some of their dollars for various phases of drug development. A recent study by
notes that market research is used as early as the stage where clinical trials are designed. No surprise, right? But here's a nugget: Overall, drugmakers spend between $13 million and $38 million to prepare a high-potential med product for launch. The investment is equal to about 15 percent of the marketing expenditure for the launch.