Top companies by total DTC spend in 2016 (per Nielsen, excludes digital)

 

Top companies by total DTC spend in 2016 (Nielsen)

 

Company, Spend (millions)
1. Pfizer, $1,190
2. Bristol-Myers Squibb, $458
3. AbbVie, $433
4. Lilly, $414
5. Allergan, $352
6. Johnson & Johnson, $291
7. Merck, $285
8. Novartis, $254
9. AstraZeneca, $225
10. Novo Nordisk, $206

(excludes digital spend)

 

Source: Nielsen