Get the most out of your current marketing channels, and discover a few you may not have heard of. This webinar covers emerging marketing channels, specifically for the healthcare industry - everything from successful social media strategies to lesser-known tactics, such as Electronic Medical Records (EMR)/ePrescribing (eRx), mobile applications and other emerging trends. Learn how to leverage new channels and traditional channels together thru new relationship marketing technologies as well as:
- The benefits of leveraging your marketing data
- How to deliver personalized and tailored messaging across diverse marketing channels
- How to align your sales and marketing channels
You’ll come away with fresh ideas for accessing and messaging HCPs, and learn a simple approach to managing all of your marketing channels and tactics.
WHO’S IT FOR? Professional healthcare and life science marketers, commercial operations teams, technologists (IT professionals) and business analysts in the pharmaceutical, biotech, medical device, diagnostic and OTC industries who target their messages to HCPs including physicians, pharmacists, nurses and allied health professionals.