W2O Group appoints new president

 

Jennifer Gottlieb is now president of W2O Group, a network of complementary analytics and insights-driven, digital marketing communications firms. In this newly created role, Gottlieb has responsibility for three operating companies – W2O wcg, W2O twist, and W2O pure. Gottlieb continues to report to founder and CEO Jim Weiss, who retains responsibility for overall firm strategy and operations globally as well as business development, innovation, and marketing.

According to executives, this move will expedite scaling and enable Weiss to focus on continued growth, both in the United States and the European Union, and further integrate and build out W2O sentient and W2O marketeching, its dual operating and specialized services firms focused on analytics, digital, creative, content distribution and PESO analytics and media.

Gottlieb has worked with Weiss for more than 25 years across various firms and client organizations. Executives say she has been an integral force over the past 12 years, helping the company grow from approximately 25 people in two offices to nearly 700 in a dozen offices across the United States and Europe. She has served in a number of leadership roles at W2O, most recently as chief operating officer and head of client service. Previously, she led W2O wcg and W2O twist.

“Jenn’s steady leadership, easy communication style, sense of fun, camaraderie, and above all, her unwavering attention to client service and satisfaction have made us what we are today,” Weiss says, who founded the firm 17 years ago. “She embodies our ‘Why’ completely and has earned the respect of all of us and the industry because she ‘makes it happen’ with an unusual mix of gritty, roll-up-your sleeves determination and guts combined with class, humor and partnership. With remarkable 50 percent growth in revenue and people over just the last two years, this is the first of many moves we need to make in order to healthily scale and evolve to best meet client needs, and to create entrepreneurial running room and growth opportunities for talent across the firm.”

Gottlieb’s appointment comes at an important time in the firm’s evolution as it continues double-digit growth expected to exceed $150 million in revenue and 750 people in 2018. W2O also continues to broaden its client base and capabilities, attract talent, and redefine its portfolio for a digital world to reflect the shifting expectations of brands, employees, and consumers.

“I’m extremely excited to work with Jim and our A-team of leaders, clients and amazing people to take W2O to the next level of quality and achievement,” Gottlieb says. “It’s been an incredible journey that feels like it’s only just beginning. We will maintain our focus on doing the best work with the best people for the best clients, and I truly believe the best is yet to come.”

Gottlieb serves on the board of the AMIB, an organization dedicated to developing assisted living facilities for the multiple-impaired and blind. She is a corporate member of the Healthcare Businesswomen’s Association (HBA), a member of the Public Relations Society of America, and a volunteer for the American Diabetes Association and the North Shore Autism Circle.