Meanwhile, drug ads don't fare so well, either. Large majorities say ads should should tell how to obtain more info, provide more info about side effects and celebrities should not appear (something Congress is investigating). To top if off, they say drug advertising makes people want products they don't need. [To see more, please click on the chart to the right.]
Nonetheless, one in four recalled seeing at least one DTC ad the previous day. When asked to choose among nine mediums, they identified television (81 percent) as their No. 1 source for prescription drug ads, followed by the Internet (56 percent), and radio and magazines (23 percent). The findings show young adults are more likely to seek additional information about health care or medical products when they see them advertised, although women report having a greater active response to advertising exposure than men.
[The poll was conducted by Gallup and Robinson]