TMRE Digital Week

 

 

We are proud to present TMRE Digital Week, offering insights professionals continuous learning through webinars, taking place April 30-May 2nd. You’ll hear the latest trends and techniques for delivering insights that drive bottom-line impact, including the featured session, “Using Traditional Market Segmentation to Inform Database Segment Personalization Strategies,” which will be presented by Eric Paquette, Vice President ofIsobar Marketing Intelligence.

This free 3-day digital event, brought to you by Isobar  and Bloomfire covers the following hot topics: Data Science & Marketing Analytics, DIY Research, and Customer-Driven Insights. With the proliferation of consumer changes, emerging technologies and business goals impacting insights professionals, there’s no better time to sharpen your toolbox than now!

Register Today!

 
 
 

Agenda:

Tuesday, April 30, 2019: Data Science & Analytics

12:00

 

 

Market Research & Data Science: Collaboration Creates Innovation
Thomas Grayman, VP, Content Innovation Analytics, Viacom
Bingqing Ge, Data Scientist, Viacom

1:00

 

 

Using Traditional Market Segmentation to Inform Database Segment Personalization Strategies
Eric Paquette, Vice President, Isobar Marketing Intelligence

2:00

 

 

Session to be announced.

Wednesday, May 1, 2019: DIY Research: Make Your Resources Go Farther

12:00

 

 

Research Design on a Dime: How to Build a Scrappy but Effective Research Pipeline
Shelly McArdle, Head of Consumer Insights, Wayfair

1:00

 

 

Session to be announced.

2:00

 

 

Insights on Demand: Automating Insights to Infuse Knowledge in the Business
Jill Hunt, Director, Global Strategic Insights, Medela

Thursday, May 2, 2019: Customer-Driven Insights

12:00

 

 

DIY Research: The Gift that Keeps on Giving
Salome Aguilar, Director, Data Science & Research, Walmart Labs

1:00

 

 

Unlocking Deep Customer Insights in Healthcare with Biometrics
Ben Gilgoff, Executive Director, Vaccines Insights Team, Merck
Marjorie Reedy, Director, Digital Solutions, Merck

2:00

 

 

Consumer Centricity: Reconnecting Women & Beer
Molly Hayes, Global Senior Director, Brand Insights, AB InBev

See the full agenda and register!

We hope to see you there!

Cheers,
The TMRE Team