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Managed Markets 2013

Click to download the PDF to view the full issue Shifting Sands Faced with the appearance of new financial decisionmakers, increasing pricing pressure, and the growing demand for outcomes data, marketers attempting to communicate with payers of all shapes and sizes must adjust their thinking or fall behind. To say our healthcare system is evolving […]

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Healthcare Agency Roundtable 2013

Click to download the PDF to view the full issue For the 10th year, the leaders of selected MannyAward-winning and nominated communicationsagencies respond to key industry-related questionsfrom Med Ad News. Med Ad News: How do you see next year’s ACA rollout impacting the way you do business? What will marketing agencies have to do better […]

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Well Is The Word 2013

Click to download the PDF to view the full issue DTC messages are going beyond the brand to engage with patients on the topics of health and wellness. The role of traditional DTC – highly branded messages in television and print – continues to shrink as marketing is evolving into a multichannel spectrum. A new […]

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Reaching Epic Proportions 2013

Click to download the PDF to view the full issue Diabetes Late-Stage Pipeline (Excel Document) One in 10 of the global population will have diabetes by 2035 based on the latest statistics. From 2012 through 2035, the number of people with diabetes is forecasted to rise from 382 million to 592 million. According to the […]

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2nd Annual Review: CNS/Neurology 2013

Click to download the PDF to view the full issue CNS Neurology Awaiting Approval (Excel Document) New Alzheimer’s disease treatments for presymptomatic patients will increase the Ad market size in the years ahead; the multiple sclerosis segment is undergoing a strong growth phase based on the arrival of promising molecules with disease-modifying characteristics and novel […]

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High Stakes 2013

Click to download the PDF to view the full issue With the Zyprexa era over, Lilly is betting big on its ability to innovate in the pipeline. This past year was the first of three of what Lilly executives are calling the “YZ” years – the years after the expiration of patent protection for the […]

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Delivering Sustainable Growth 2013

Click to download the PDF to view the full issue J&J emerged from a transitional 2012 continuing to generate annual sales increases and make significant advances on multiple fronts; the company is building out strategic platforms and establishing new ones. Johnson & Johnson constitutes the broadest base of health-care businesses on a global scale. Seventy […]

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Brace For More Impact 2013

Click to download the PDF to view the full issue The worst is not yet over for the pharma industry. Despite a general sense from many companies that the worst of the impact from their blockbusters going off patent is passing and better times are ahead, there are still complex challenges that many are still […]

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Changing Gears 2013

Click to download the PDF to view the full issue Although the company’s long-time best seller Plavix fell off patent in 2012, a number of Bristol-Myers Squibb’s newer compounds – both already on the market and in the pipeline – are showing signs of future potential. For Bristol-Myers Squibb, 2012 was a year of strategic […]

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Still Going 2013

Click to download the PDF to view the full issue With revenue of more than $20 billion, the largest generics portfolio globally, the world’s leading multiple sclerosis product, and a growing presence in oncology, Teva has earned a place at the big kids’ table in the pharma world. The Teva train just kept rolling down […]

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