Click to download the PDF to view the full issue Shifting Sands Faced with the appearance of new financial decisionmakers, increasing pricing pressure, and the growing demand for outcomes data, […]

Click to download the PDF to view the full issue For the 10th year, the leaders of selected MannyAward-winning and nominated communicationsagencies respond to key industry-related questionsfrom Med Ad News. […]

Click to download the PDF to view the full issue DTC messages are going beyond the brand to engage with patients on the topics of health and wellness. The role […]

Click to download the PDF to view the full issue Diabetes Late-Stage Pipeline (Excel Document) One in 10 of the global population will have diabetes by 2035 based on the […]

Click to download the PDF to view the full issue CNS Neurology Awaiting Approval (Excel Document) New Alzheimer’s disease treatments for presymptomatic patients will increase the Ad market size in […]

Click to download the PDF to view the full issue With the Zyprexa era over, Lilly is betting big on its ability to innovate in the pipeline. This past year […]

Click to download the PDF to view the full issue J&J emerged from a transitional 2012 continuing to generate annual sales increases and make significant advances on multiple fronts; the […]

Click to download the PDF to view the full issue The worst is not yet over for the pharma industry. Despite a general sense from many companies that the worst […]

Click to download the PDF to view the full issue Although the company’s long-time best seller Plavix fell off patent in 2012, a number of Bristol-Myers Squibb’s newer compounds – […]

Click to download the PDF to view the full issue With revenue of more than $20 billion, the largest generics portfolio globally, the world’s leading multiple sclerosis product, and a […]