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Drug spend drops; specialty spend to rise two-thirds 2013

Click to download the PDF to view the full issue Total spending on U.S. medicines fell 3.5 percent on a real per capita basis in 2012 and the use of healthcare services overall declined for the second consecutive year, according to research by the IMS Institute for Healthcare Informatics. Meanwhile, U.S. spending on specialty prescription […]

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Class warfare 2013

Click to download the PDF to view the full issue Pharmaceutical and biotechnology companies are fighting for diabetes market share via a variety of established and new innovative medicines. U.S. biopharma research companies are developing more than 200 innovative new medicines to help the nearly 26 Americans affected by diabetes. These drugs – which are […]

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Our essay publishing specialist offers proficient academic assistance from industry experts with Doctoral and Masters diplomas in an array of subject matter things. Around, you can easily cut down the stress and build up output without having any projects. Being a commander in presenting study and simply writing assist to people, we comprehend that it […]

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Holding companies and their healthcare communications agencies 2013

Click to download the PDF to view the full issue The Access Group is the parent company for MedAccess of San Diego, medaccessbrands.com The Core Nation Inc. is the parent company for Brandkarma LLC of Irvine, Calif., brandkarma.org Eurocom Healthcare Communications is a network of affiliated agencies that includes Topin & Associates Inc. of Chicago, […]

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Future blockbusters 2013

Click to download the PDF to view the full issue An upswing in NME approvals is an encouraging sign for an industry trying to overcome mega-brand patent expirations and a lag in research and development productivity. R&D expenditure growth for the industry as a whole has reached a stagnant state, though many companies remain dedicated […]

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In The Twilight Zone 2013

Click to download the PDF to view the full issue The Caronia decision was excitedly hailed as a breakthrough for pharmaceutical marketing, but industry observers say as FDA continues business as usual, pharma companies are not changing their tactics – though the ruling could open the way for the industry to engage in online conversations. […]

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Best New Medicine 2013

Click to download the PDF to view the full issue Stopping The Bleeding Partner marketers Bristol-Myers Squibb and Pfizer are hoping to recover from major patent losses with the help of the Factor Xa inhibitor Eliquis, Med Ad News’ Best New Medicine of the Year. Christmas came a few days late in 2012 for two […]

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93 New Medicines 2013

Click to download the PDF to view the full issue New Medicines List (Excel Document) FDA regulators during 2012 approved 39 new molecular entities, the highest amount in one year since 1997. U.S. regulators last year approved for marketing 93 new medicines according to Med Ad News criteria. This figure represents an additional 13 products […]

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Women’s Health Medicine Review 2013

Click to download the PDF to view the full issue As new blockbuster drugs emerge in the breast cancer setting, the industry is awaiting the next breakthrough products to reach the marketplace in the osteoporosis, oral contraceptive and hormone therapy areas. This article reviews the current marketplace for several women’s health categories: breast cancer, osteoporosis, […]

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Women in leadership 2013

Click to download the PDF to view the full issue ‘THE VIEW’ times 10 10 Successful Women In Healthcare Advertising Talk About Their Careers, What Keeps Them Motivated, How They Achieve Work/Home Balance, The Importance Of Networking, And Gender Differences (Or Lack Thereof). People are people – and though they can have many things in […]

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