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The Pulse of the Pharmaceutical Industry

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A tale of two continents

How Europe is turning transparency reporting from business constraint into commercial advantage By Tim Slevin and Guillaume Roussel — Tim Slevin is senior VP of global data solutions and Guillaume Roussel is director of strategy for Veeva Network Europe, Veeva Systems.   Dedicated to saving lives and improving human health, both drug makers’ and physicians’ […]

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Sales reps take on “orchestrator” role to deliver superior customer experience

By Saby Mitra and Jaideep Bajaj — Saby Mitra is an associate principal at ZS, and Jaideep Bajaj is chairman of ZS’s board of directors.   As sales rep access to physicians continues to decline and the sales environment grows more complex, pharmaceutical companies are under constant pressure to find ways to differentiate themselves in […]

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Interactive and Digital Marketing

Facts & Figures • According to a survey by MedPanel, physicians are discussing wearables or health apps with 15 percent of their patients on average. This figure contrasts with the number of potential candidates: physicians say 38 percent of patients not using a wearable and 42 percent of patients not using an app could benefit […]

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Johnson & Johnson Innovation Announces Collaboration on Immuno-Oncology Antibody ADC-1013 with Alligator Bioscience

HORSHAM, Pa., Aug. 12, 2015 /PRNewswire/ — Janssen Biotech, Inc. (Janssen), one of the Janssen pharmaceutical companies of Johnson & Johnson announced today an exclusive, worldwide license agreement with Alligator Bioscience AB for ADC-1013, an immuno-oncology agent currently in Phase 1 clinical studies. The agreement was facilitated by Johnson & Johnson Innovation, London. Under terms […]

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Medicine Avenue

Klick Ideas Exchange powers kickoff of BIO convention One of the highest-powered events of the BIO 2015 convention in Philadelphia did not actually take place in the convention center itself, but up the street at the National Museum of American Jewish History, at Klick Health’s inaugural Ideas Exchange event. The invitation-only event, co-sponsored by BIO, […]

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Illuminate the customer journey with data, analytics

By Iyiola Obayomi and Danielle Adler — Iyiola Obayomi and Danielle Adler are senior directors, Marketing Analytics & Consulting, at Ogilvy Healthworld, part of OCHWW.   Smart integration of data can now help identify and predict customer location and movement along the customer journey continuum. Mapping the customer journey is a vital planning tool. Mapping […]

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People On The Move

New CFO, financial team members, at Purdue Pharma Jean-Jacques “JJ” Charhon has joined Purdue Pharma as executive VP and chief financial officer. Charhon is responsible for the company’s financial, procurement, and information technology functions. “JJ is a proven leader with experience in the pharmaceutical, healthcare, and technology industries,” says Mark Timney, president and CEO. “His […]

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Developing value-added strategies for today’s empowered patient

By Amy Parke, senior VP, Ashfield Healthcare Communications Co.   A new dynamic has evolved over the past decade within the healthcare delivery marketplace. No longer do patients sit meekly and blindly follow direction. Today’s patients are more likely to arrive at their appointment informed about their disease, ready to engage with their physician and […]

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The mandate for healthcare consumer activation

By Omar Shoheiber and Neil Goldfarb — Omar Shoheiber is managing partner of Guidemark Health. Neil Goldfarb is executive director of the Greater Philadelphia Business Coalition on Health.   The U.S. healthcare system is changing dramatically, and the magnitude and speed of change in healthcare delivery and financing have been overwhelming to all system stakeholders. […]

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Big picture politics matter to medical marketing

— John Kamp is Executive Director of the Coalition for Healthcare Communication   Outside-the-beltway folks often tend to understand politics much better than in-the-thick-of-it insiders and the 2016 Presidential race certainly highlights that tendency. Indeed, you outsiders need to help me and other insiders understand the race for the party nominations. For my part, the […]

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