By Saby Mitra and Jaideep Bajaj — Saby Mitra is an associate principal at ZS, and Jaideep Bajaj is chairman of ZS’s board of directors.   As sales rep access […]

Facts & Figures • According to a survey by MedPanel, physicians are discussing wearables or health apps with 15 percent of their patients on average. This figure contrasts with the […]

Klick Ideas Exchange powers kickoff of BIO convention One of the highest-powered events of the BIO 2015 convention in Philadelphia did not actually take place in the convention center itself, […]

By Iyiola Obayomi and Danielle Adler — Iyiola Obayomi and Danielle Adler are senior directors, Marketing Analytics & Consulting, at Ogilvy Healthworld, part of OCHWW.   Smart integration of data […]

New CFO, financial team members, at Purdue Pharma Jean-Jacques “JJ” Charhon has joined Purdue Pharma as executive VP and chief financial officer. Charhon is responsible for the company’s financial, procurement, […]

By Amy Parke, senior VP, Ashfield Healthcare Communications Co.   A new dynamic has evolved over the past decade within the healthcare delivery marketplace. No longer do patients sit meekly […]

By Omar Shoheiber and Neil Goldfarb — Omar Shoheiber is managing partner of Guidemark Health. Neil Goldfarb is executive director of the Greater Philadelphia Business Coalition on Health.   The […]

— John Kamp is Executive Director of the Coalition for Healthcare Communication   Outside-the-beltway folks often tend to understand politics much better than in-the-thick-of-it insiders and the 2016 Presidential race […]

By Ed Mitzen Strategy, Fingerpaint   During my 16 years owning advertising agencies, I’ve always felt that producing great creative within the healthcare space was like being the best skier […]

Five reasons Lions Health could consume Cannes By Susan PerlbachsExecutive Director GSWNY, an inVentiv Health Company     Cannes Lions Health’s tagline is “Life-changing creativity.” Sounds lofty, right? As one […]