Parent Omnicom Health Group has solidified the leadership team for TBWA\WorldHealth, the new agency created by the combination of Corbett and LLNS. The leadership team comprises senior executive talent from Corbett and LLNS and reports to Sharon Callahan, CEO of TBWA\WorldHealth, and Robin Shapiro, group president, North America.
S&H Group agency Sudler New York has reorganized, “with the goal of ensuring the highest level of focus in three core areas – Ideas, Clients, and People,” executives say. John Marchese has been named managing director of Sudler New York to lead promotional efforts and ensuring a greater level of cohesion across account services, creative, and operations.
At 2015’s New York Comic Con, Area 23 teamed up with Be The Match to launch The Hero Gene Lab, an effort to expand the number of people registered to […]
Med Ad News held the 2016 Manny Awards in April, which featured a new category – Best POC (Point of Care) Campaign. Christine Franklin, executive director, The Point of Care Communication Council (PoC3), had the opportunity to talk with JUICE Pharma Marketing’s Justin Rubin, senior VP, group creative director, and Robert Palmer, executive VP, managing director, and understand more about the work they are doing.
Ogilvy CommonHealth Worldwide, the health behavior change specialists of Ogilvy & Mather and a WPP company, has launched the Ogilvy CommonHealth Marketing Cloud platform. The first of its kind, data-driven offering is anticipated to help marketers better understand, reach and engage with physicians on an individual level while sharing news of its newly formed partnership with Medikly, which is a leading provider of physician engagement solutions.
Amit D. Munshi became president, CEO and interim principal financial officer of Arena Pharmaceuticals Inc. effective May 11. Munshi joined Arena’s board of directors following the company’s June 2016 annual stockholders’ meeting.
Kenneth S. Parks has become chief financial officer for Mylan N.V. According to executives, Parks joins Mylan with more than 30 years of corporate finance experience, including responsibilities across financial planning, accounting, investor relations, treasury, tax and information technology.
Astellas has made a series of new hires and appointments in its International Business, clinical, ethics and legal, and corporate departments. Rodrigo Fernandez has been made executive director, International Business, with responsibility for managing Astellas’ business in Latin America outside of Brazil.
Eisai has made three key appointments for its oncology and neurology business groups. Avinash Desai, M.D., has been made VP, Americas Oncology Medical Affairs for the Oncology Business Group (OBG) at Eisai Inc., the U.S. pharmaceutical subsidiary of Eisai Co. Ltd. Beyhan Zaim was appointed VP Commercial Development & Alzheimer’s Disease Global Lead, Neurology Business Group. Paul Hawthorne is now senior VP, U.S. Commercial, Neurology Business Group.
Fredrik Wiklund has been made chief operating officer of Bioniz Therapeutics Inc.
