Modern pharmacies have lost the personal touch that ma and pa shops once had as they grapple with a growing patient volume. Pharmaceutical executives would be wise to abandon their struggling system and adopt an entrepreneurial mindset.
If “some” data helps life sciences firms develop insights to improve their businesses, having access to Big Data from multiple sources should lead to many more and much better insights. But more often than not, access to more data is having the opposite effect.
Inspired by the experience of a colleague who lost a loved one to suicide, a team of volunteers at the healthcare communications company McCann Torre Lazur has spent the last two years engaging their creative powers to build a powerful call to action for suicide prevention.
Bristol-Myers Squibb Co.’s immuno-oncology treatment Opdivo has now been approved in five tumor types in under two years by the U.S. FDA.
It’s important for the pharma industry to take a closer look at the benefits of going beyond the pill and leveraging technology to deliver better care resulting in better patient outcomes and potential savings to the overall health system.
A review about two promising applications of digital data to improve patient marketing, plus a third “low-hanging fruit” tactic most brands should explore.
Choreo Market Access has a new brand and two new leaders. The agency’s parent, The Healthcare Consultancy Group (HCG), announced the changes.
The heathcare advertising agency Neon has teamed up with the nonprofit lung cancer research advocacy group Free to Breathe on Flip Out, a social awareness and fund-raising campaign. The […]
The synthetic DNA virus used in canine research will inform the development of human cancer therapies and could revolutionize the approach to personalized medicine for cancer treatment.
The membership of the Medical Advertising Hall of Fame has elected its 2017 inductees: Ryan Abbate, innovator and founder of Pacific Communications, and Mike Lazur, award-winner creative director of Torre Lazur.