Klick Health staged its annual MUSE NYC event on March 31 at Center548 in the Chelsea Arts District of Manhattan.

Three healthcare advertising agencies came together at South By Southwest to create a wide new range of possibilities for the ever-growing Health and MedTech Track.

Sole issue relates to third-party manufacturing observations: no new clinical studies were requested and no safety or efficacy issues were identified.

Pfizer and the Roche Group claim the #1 and #2 positions for leading the way in redefining their value to HCPs   March 30, 2016 01:26 AM Eastern Daylight Time […]

Panchak Named Senior Digital Strategist at FreshBlood’s Consortium of Healthcare Industry Experts.

Although SXSW 2016 lacked a major platform launch, it did further the tech discussion in key areas.

New service offers partner brands a no-risk approach to drive the marketing outcomes that matter most: new patient starts.

While every medical case is unique, payers and providers are attempting to standardize treatment since unnecessary variation is a major source of growing costs.

The Clinical Specialist Model and the Service Rep Model are considered two of the most successful innovative approaches in S&M for pharmaceutical companies.

The staff of Med Ad News implemented a new layer of judging to the 2016 Manny Awards creative categories process.