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The Great DTC Shake-Up: Patient insights on direct-to-consumer advertising

“The DTC Attitudes, Behaviors, and Preferences Survey” shows that patients are becoming increasing disengaged with DTC advertising despite spend by pharma increasing.

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Renova Therapeutics enters into agreement to receive stresscopin investigational new drug file from Janssen

Renova Therapeutics Inc. announced that it has entered into an agreement with Janssen Pharmaceuticals Inc., whereby the investigational new drug (IND) file for stresscopin – a hormone involved in responses to physiological stress – will be transferred from Janssen, where it was previously under development.

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Express Scripts: 2016 Rx drug spending slowed

Express Scripts Holding Co. – the largest U.S. pharmacy benefit manager – said prescription drug spending for its members slowed to less than 4 percent in 2016.

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Biotech Execs are Hoping Trump Will Pick This Man to Head the FDA

Industry leaders have their preference for a new FDA commissioner – Dr. Scott Gottlieb, a former deputy commissioner at the FDA. Gottlieb has strong ties to the pharmaceutical industry and currently serves as an adviser to several companies, including GlaxoSmithKline.

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Another Letdown for Bristol-Myers Squibb as Partner Innate Pharma’s Leukemia Candidate Flunks Phase II Test

Innate Pharma SA announced top-line results from a randomized, double-blind, placebo-controlled Phase II trial testing the efficacy of lirilumab as a single agent maintenance treatment in elderly patients with acute myeloid leukemia (AML) in first complete remission (“EffiKIR” trial). The study did not meet its primary efficacy endpoint of leukemia-free survival (LFS).

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Lilly Seeking “Voluntary Exits” From Researchers

After terminating 485 positions linked to its failed Alzheimer’s therapy solanezumab, Lilly aims to terminate another 3 percent of R&D staff, Endpoints reported.

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WPP launches WPP Health & Wellness

WPP announced the formation of WPP Health & Wellness, a new sub-holding company that unites WPP’s broad capability under one banner to significantly advance its offer and partnership with clients across the spectrum of health and wellness.

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LabCorp Could Makes $8 Billion+ Proposal to CRO PPD

Laboratory Corporation of America (LabCorp) could make an $8 billion bid in an auction to acquire Wilmington, N.C.-based Pharmaceutical Product Development LLC, Reuters reported.

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Extensive pharmaceutical business and marketing intelligence. For back issues, please contact MDAD@kmpsgroup.com.

June 2019 Focus: Payer access, biotech/biopharma, DTC, rare diseases, and more!

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