In 2016, Purohit Navigation continued to bear heavy brand responsibilities for its clients while adding key personnel to support significant organic growth, leadership says.

Transformation was the hallmark of 2016 for Razorfish Health. “New executive leadership, a bold new look in the marketplace and a more efficient integration of agency offerings has led to the addition of five new clients to the agency roster,” according to management. “Razorfish Health was the original digital agency, but it has evolved into a unique full-service agency and they want everyone to know it.”

During the summer of 2016, Mylan Inc. became the poster child for alleged profiteering when national attention focused on the price of its life-saving EpiPen. Agency leaders say it was a rough time for Mylan, but a real opportunity for REALITYRx and its client Impax Laboratories Inc.

According to agency leaders, “Renavatio is about to make your professional life much easier.” Executives say the agency believes that driving the success of clients’ brands, wherever they may be in their life cycle, involves answering just one question: What matters most?

With Change Comes Opportunity’ has always been our guiding principle,” according to executives at RevHealth. “As we’ve continued to grow, we’ve never lost sight of what this represents,” management says. “More than a decade later, it serves as a constant reminder to not only be thinking of ways to shape the market to benefit our clients’ brands, but also to be ready to capitalize on the change that exists to find innovative and impactful solutions.”

According to agency leadership, 2016 marked the completion of the transition, creation and implementation of the Sandbox single agency model. “The GA Communication Group is officially history,” executives say. “The depth and hard-fought expertise of the agency’s 34-year healthcare experience was transformed in 2016 and is now surrounded by the breadth of what the Sandbox agency now offers its clients.”

SCOUT continued its rapid growth in 2016, but simultaneously evolved and diversified, agency leaders say. “While SCOUT remains a full-service agency, its robust, integrated digital team has enabled the agency to compete successfully against pure digital agencies,” executives say. “This positions SCOUT to assume a broad role with its client partners, which lends efficiency and close coordination of communications.”

An award-winning, results-driven marketing agency, Sentient develops, launches, and optimizes multichannel marketing campaigns in support of direct-to-consumer and healthcare professional audiences throughout the customer lifecycle. According to management, Sentient’s goal is to help clients build enduring relationships with their target customer segments while creating measurable results for their brands.

“Anything but Typical,” the Sentrix mantra, continues to define the spirit of the agency. Leadership says Sentrix combines a creatively driven attitude with a focus on intimate client relationships.

To some in the industry, Solstice HealthCommunications may seem like the new agency on the block, agency leaders say. They add that the agency’s team members, however, have deep roots in the healthcare sphere, and their collective talent brings clients the years of industry experience, insight, knowledge, and passion their brands deserve.