A listing of the top companies by total DTC spend in 2016 according to Nielsen data.
A listing of the top brands by DTC television spend in 2016 according to iSpot.tv data.
If U.S. companies are to successfully compete on a global stage, we need to welcome talented immigrants who are pursuing their American dreams.
Whatever comes out of Congress on the “repeal and replace” of the Affordable Care Act (ACA or Obamacare) matters because it will affect the bottom line of the life sciences industry as well as all of its industry partners.
The 28th annual Manny Awards event was held on April 20th at New York City’s Chelsea Piers.
The HBA’s 28th annual Woman of the Year luncheon was held on May 11th at the New York Hilton Midtown.
A shift from traditional project management practices, EPC is designed to accelerate drugs to market.
Physicians require three views of a given pharma ad in order to ensure recall, according to a survey by SSCG Media Group.
How we used VR and AR to create connections between physicians and patients.
Bhavesh Ashar was tapped as senior VP and head of Oncology for Bayer’s Pharmaceuticals Division in the United States. Ashar reports to Carsten Brunn, head of Bayer Pharmaceuticals for the Americas region.