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Top brands by DTC spend in 2016 (per Nielsen, excludes digital)

A listing of the top prescription brands by 2016 DTC spend according to Nielsen data.

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Top brands by DTC spend in 2016 (per Kantar Media)

A listing of the top prescription brands by DTC spend in 2016 according to Kantar Media data.

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Top companies by total DTC spend in 2016 (per Nielsen, excludes digital)

A listing of the top companies by total DTC spend in 2016 according to Nielsen data.

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Top brands by DTC television spend in 2016 (per iSpot.tv)

A listing of the top brands by DTC television spend in 2016 according to iSpot.tv data.

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Talent always welcome

If U.S. companies are to successfully compete on a global stage, we need to welcome talented immigrants who are pursuing their American dreams.

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Price controls threaten industry profits and promotional spend

Whatever comes out of Congress on the “repeal and replace” of the Affordable Care Act (ACA or Obamacare) matters because it will affect the bottom line of the life sciences industry as well as all of its industry partners.

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The 2017 Manny Awards

The 28th annual Manny Awards event was held on April 20th at New York City’s Chelsea Piers.

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The 2017 HBA Woman of the Year Event

The HBA’s 28th annual Woman of the Year luncheon was held on May 11th at the New York Hilton Midtown.

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Enterprise project collaboration

A shift from traditional project management practices, EPC is designed to accelerate drugs to market.

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Sales and Marketing: Facts & Figures

Physicians require three views of a given pharma ad in order to ensure recall, according to a survey by SSCG Media Group.

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MedAdNews

Extensive pharmaceutical business and marketing intelligence. For back issues, please contact MDAD@kmpsgroup.com.

October 2019 Focus: Top 50 Company Profiles & Financials, Outcomes Creativity Index, and more!

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