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Everything you always wanted to know about CX* (*but were afraid to ask)

At its core, “Customer experience,” or CX, is shorthand for the relationship between a customer and a company, even if that company is removed from the point of sale. The CX relationship should stretch across all touchpoints both physical and virtual and all media in between. Today’s customers expect companies to know and understand them, creating a seamless experience across the entire customer-company relationship.

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Interactive & Digital Marketing: Facts and Figures

Just 27 percent of physicians say they find pharma websites to be a credible source of professional information, according to a recent survey by Manhattan Research.

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Carling Communications acquired by Fishawack Group

The Fishawack Group of Companies – one of the largest independent medical communications organizations – acquired the Carling Group of Companies, based in San Diego, Calif.

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Fingerpaint taps duo to lead creative team

Fingerpaint named a longtime creative duo as the new leaders of the agency’s creative team. Katie Beller and Andy Spitzer are based in the agency’s headquarters in Saratoga Springs, New York.

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Two new senior VPs at Razorfish Health

Keri Hettel was made senior VP, Analytics and Strategy, and Brandon Ashcraft was promoted to senior VP, Operations, at Razorfish Health.

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UDG Healthcare acquires Cambridge BioMarketing for up to $35 million

UDG Healthcare acquired Cambridge BioMarketing, a U.S.-based healthcare communications business, for a total consideration of up to $35 million.

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Discovery Worldwide names new head of client services

Discovery Worldwide appointed Rico Ricketson as head of client services.

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Creative industry veteran gets university chair post

Guy Mastrion, an entrepreneur and creative industry veteran with more than 30 years of experience in brand development, digital strategy, advertising, design, photography, and film for global brands, was appointed the ninth F. William Harder Chair of Business at Skidmore College.

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Calcium hires new management director for NYC office

Healthcare communications agency Calcium hired Damon Tutulic as senior VP, management director.

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New president and CEO for Purdue Pharma

Dr. Craig Landau was appointed president and CEO of Purdue Pharma LP, the U.S. operations of Purdue Pharma headquartered in Stamford, Conn. He retains responsibility for Purdue Pharma (Canada).

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MedAdNews

Extensive pharmaceutical business and marketing intelligence. For back issues, please contact MDAD@kmpsgroup.com.

June 2019 Focus: Payer access, biotech/biopharma, DTC, rare diseases, and more!

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