According to agency leaders, it was quite a year for Sound in 2016. Two major launches kept the agency busy, while the addition of six new clients led to continued growth and yet another office expansion.

2016 was marked by several launches for the world’s biggest blockbusters “True to its name, STRIKEFORCE marched into 2016 and seized key launch assignments for two of the world’s biggest drugs from Amgen and Gilead,” agency executives say. “By year’s end, the agency had cemented its DTC AOR status for Gilead’s entire hepatitis C portfolio, including major launches for a multi-channel Hep C Get Tested disease awareness campaign as well as the branded launch for Epclusa. STRIKEFORCE also introduced new DTC work for Amgen’s Neulasta Onpro and was tapped to handle creative duties for Imlygic.”

Triple Threat Communications (TTC) kept busy in 2016. “We helped launch a new market entry that features a novel formulation technology,” TTC leadership says. “We developed corporate communications for a specialty pharma company with pipeline products. We helped new and established brands succeed on the digital front. We helped deepen field force understanding of key market issues. We launched an online behavioral science assessment tool to help marketing teams adjust their thinking and the way they work.”

The successful union in 2016 of two iconic Omnicom healthcare agency brands and TBWA\ global healthcare offices into a single integrated offering led to an outstanding year by every measure for newly formed TBWA\WorldHealth, agency leaders say.

2016 was a year of continued growth and innovation for Xcenda, according to agency leaders. “We were honored to have associates recognized by PM 360 as Technological Innovators as well as having created visual identity work for one of 2016’s Top Innovative Products,” executives say.

Med Ad News announces the winners for the 2017 Manny Awards, celebrating the best in the healthcare communications industry.

Vernalis plc announces today that the US Food and Drug Administration issued a Complete Response Letter (CRL) regarding the New Drug Application for CCP-07.

The new identity emphasizes the agency’s conviction that the full potential of specialty and orphan brands can only be achieved when the needs and beliefs of patients and HCPs are equally appreciated and aligned.

Merck announced today a $300,000 cash donation to support non-governmental organization partners working to eliminate river blindness (onchocerciasis) and lymphatic filariasis (LF) in Africa.

Centron, a full-service, wholly integrated healthcare communications firm and recipient of Med Ad News Agency of the Year in 2016, announced the appointment of Meredith Pugh as Chief Growth and Strategy Officer.