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The Pulse of the Pharmaceutical Industry

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New senior VP, executive creative director at Biolumina

Diane Iler-Smith returned to Biolumina as senior VP, executive creative director. Iler-Smith has more than 20 years of strategic and creative leadership experience in healthcare communications, including extensive global and US branding and launch expertise. She leads all creative assignments at the agency.

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Nine promoted at Intouch Solutions

Intouch Solutions continues to elevate employees across the agency.

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Yes, awards do matter

I recently read an article about how awards do not really matter in the advertising industry. The author basically said the only thing advertising is supposed to do is sell stuff. I agree, but not completely. Awards do matter.

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The value of leadership

So what is leadership? I believe leadership consists of three components: commitment, integrity, and respect.

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Government regulations impact prescriber engagement in Ohio

The U.S. regulatory landscape will continue to evolve in 2018, potentially adding complexity and compliance challenges to the life sciences industry. Recent changes are being driven by nationwide concerns with prescription drug abuse, which is prompting many states to enforce new mandates and programs regarding drug practices.

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Sales & Marketing: Facts and Figures

Two thirds, or 67 percent, of respondents have encountered lower turnover from direct hire sales reps as opposed to CSO reps, according to a recent survey of executives by Best Practices LLC.

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A multi-channel marketer’s look at integrating EHRs into the digital ecosystem

As the landscape for pharmaceutical marketing continues to evolve, multi-channel marketers have been investigating opportunities to advertise their products and services, and provide clinical decision support information within electronic health records (EHRs). For the first time, healthcare marketers can impact provider-patient interactions by delivering messages directly at the point of care. EHRs have over 90 percent adoption with healthcare professionals (HCPs) in the U.S., while certain practice specialties reach nearly ubiquitous (99 percent) adoption, thereby creating an exceptional opportunity not to be missed!

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Astellas making leadership changes in Canada and U.S.

Steve Sabus was named general manager of Astellas Pharma Canada (APCA), effective April 1, 2018. In his new role, he will lead business operations in the country.

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Perrigo appoints Uwe Röhrhoff president and CEO

Uwe Röhrhoff was named CEO of Perrigo Company following the retirement of John T. Hendrickson.

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Taiho Oncology appoints new president

Timothy Whitten has become president of Taiho Oncology Inc. (U.S.), a subsidiary of Taiho Pharmaceutical Co. Ltd. (Japan).

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June 2019 Focus: Payer access, biotech/biopharma, DTC, rare diseases, and more!


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