Background: Misinformation about Covid-19 is spreading almost as fast as the virus itself. There are so many voices and opinions, it’s creating confusion and heightening anxiety. As a leading cold and flu brand, Mucinex believes in empowering consumers against sickness. So a campaign was launched called “Spread Facts, Not Fear” to encourage safe habits and point people to the experts. Every execution is driving to covid-19facts.com – a helpful source of up-to-date information compiled from the WHO, Johns Hopkins and other international experts. Award-winning illustrator Noma Bar was commissioned by McCann New York and McCann Health NY to create a series of iconic images to accompany the simple message. The campaign lives across social, print and out-of-home.
Facebook, Instagram, NY Daily News, NY Post, USA Today, Wall Street Journal
Prateek Patnaik | SVP, Global Communications
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