Accenture to acquire ConcentricLife to bolster its healthcare marketing and communications capabilities
Today Accenture announced its intent to acquire healthcare marketing agency ConcentricLife, a leader in helping lifesciences brands build an optimal brand experience at any stage of the health journey. The agreement reinforces Accenture Song’s commitment to creating end-to-end solutions for its lifesciences clients through communications and experiences tailored to the evolving lives of patients and healthcare professionals.
A subsidiary of Stagwell and founded in 2002, ConcentricLife is comprised of an award-winning global team with extensive subject-matter expertise in rare diseases, and healthcare and wellness, with sophisticated marketing capabilities spanning the organization. ConcentricLife works with many of the world’s most influential companies within the biopharma industry and was named Agency of the Year by Med Ad News in 2022.
“We recognize and value the position ConcentricLife has established as a leading healthcare marketing agency and our mutual commitment to healthcare providers, patients, and consumers with a focus on health outcomes. We believe that together with ConcentricLife we will create a powerful capability to shape the future of health experiences and provide a truly compelling proposition for our clients.” – David Droga, CEO, Accenture Song
Headquartered in New York, ConcentricLife’s 270+ employees will join Accenture Song in other markets including Atlanta, Chicago, Ft. Lauderdale, San Diego and London, according to Accenture’s announcement, which also notes that ConcentricLife will be the latest in a series of acquisitions that Accenture Song has made to bolster its ability to help clients grow, innovate and sustain relevance, including Fiftyfive5, The Stable and Romp.
“Our ambition has always been to help our clients transform the modern health experience and deeply connect with all stakeholders on a human level. Today, we just became infinitely more capable at helping our clients address the demands of today and the challenges of tomorrow,” Ken Begasse Jr., CEO, ConcentricLife told Med Ad News.
“We are so excited to welcome ConcentricLife into the Accenture Song family. We share a vision to unite strategy and communications with technology – offering our healthcare and Life Science clients connected, end-end capabilities,” said Jeannine Falcone, Marketing Services and Strategic Integration Lead, Accenture Song. “The pharma and biopharma industry is growing at an accelerated pace, and together with ConcentricLife, we will help our clients deliver business growth and transform today’s health and wellness experience.”
Completion of the acquisition is subject to customary closing conditions, including receipt of regulatory clearance.
ConcentricLife offers full-service digital healthcare marketing and communications expertise and capabilities that help brands answer rising consumer demands in rare diseases, health and wellness. Each of ConcentricLife’s practices revolves around a core of experts in marketing practices, including experience design, engagement, commercial strategy, production, medical communications and social. Clients rely on ConcentricLife to launch their most important brands and improve the brand experience over the entire product lifecycle management.
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. The company is comprised about 733,000 people serving clients in more than 120 countries.