Arteric: 2020

Arteric

475 Springfield Avenue

Summit, NJ 07901

Telephone 

201-558-7929

E-mail 

[email protected]

Website 

arteric.com

QUICK FACTS

Accounts

Account wins 12

Active business clients 30

Brands by 2019 sales

Brand-product accounts held 24

$25 million or less 3

$50 million-$100 million 1

$100 million-$500 million 3

$500 million-$1 billion 2

$1 billion or more 5

Products not yet approved/launched 12

 

SERVICES MIX

Non-personal promotion (professional digital/web/mobile) 50%

Non-personal promotion (consumer digital/web/mobile) 25%

Market research/data/analytics 15%

Promotional medical education 5%

Marketing technology/ad technology 5%

 

Arteric is a digital marketing agency that serves life science and healthcare brands throughout their life-cycle, from digital recruitment of participants for clinical trials through commercialization and healthcare delivery. According to management, 2019 and 2020 have been breakout years for the agency, with new assignments for Alkermes, Astellas Pharma, AstraZeneca, Avanir Pharmaceuticals, Bristol Myers Squibb, Biogen, Emergent BioSolutions, Genentech, Impel NeuroPharma, Kyowa Kirin, Kolmac Recovery Centers, Novo Nordisk, Novartis, and Merck. Arteric’s revenue grew by 10 percent in 2019 and is on track for 60 percent growth in 2020. Arteric’s headcount has doubled to accommodate the new assignments and to support 10 major U.S. and global product launches during the next 12 months.

“Our strategy, insights, and media team grew by 6.5-fold and is now responsible for search engine optimization, paid search, and analytics for more than 45 Rx and OTC brands,” agency executives say. “Our groundbreaking work in leveraging artificial intelligence was recognized in Gartner Research’s list of agencies that create commercial value with AI. MM&M included Arteric in its list of top 100 healthcare agencies and named Arteric a Best Place to Work. We have also recently earned 37 design and UX awards. These accolades reflect our focus on our clients’ success and on helping them to exceed their goals. Over the past eight years, our passion for our clients has helped them earn more than $110 billion.”

Agency executives say for more than two decades, Arteric has delighted clients while helping brands shape markets, launch products, and dominate therapeutic areas. 

“To ensure that every brand within our expanded client roster experiences drama-free delight, we solidified Arteric’s transformation from a founder-driven organization into a process-driven organization without sacrificing an iota of the entrepreneurial drive that fueled our growth,” agency leaders say. “Industry executives with decades of experience were brought in to lead our project management and client services teams. These leaders, and their counterparts in the creative and development departments, brought in senior talent to optimize internal operations and their seamless integration throughout Arteric and with our strategic partners.” 

Despite the COVID-19 pandemic, the agency’s growth and productivity continue unimpeded, according to the leadership team. “On March 12, we converted to a work-from-home company until the crisis ends,” Arteric executives say. “We executed the business continuity plan that we put in place in 2013 and tested in the weeks leading up to the change. As a result, we were able to continue all of our operations – including support for a major product launch – without missing a beat. Our close-knit team pulled together and really leaned in to support each other and strengthen our culture. Our value system has been invaluable in helping us to pull together as a team while navigating this crisis.”

RECENT ACCOMPLISHMENTS

Arteric research has figured prominently in our clients’ success,” management says. “In January 2019, the industry discovered a ‘new’ strategy that Arteric first implemented in 2014. An article published at searchengineland.com touted, ‘… Answering questions is the new way to dominate search.’ Arteric has been leveraging this topic-dependent, data-driven strategy for six years to consistently increase traffic, engagement, and revenue across therapeutic categories.”

According to Arteric’s leaders, by building this strategy into client brands years ago, the agency prepared the brands to immediately exploit Google’s BERT algorithm update. Google considers BERT a breakthrough technology that enables search engines to understand queries better than ever before. 

“In 2017, Arteric waded into content analysis and search analysis, with the goal of mapping every question ever asked of a brand online and determining if it was answered accurately,” executives say. “That launched our machine learning and AI practice. In 2019, Gartner acknowledged our successes in this area. We have rapidly expanded. Today, our data science and ML team analyzes hundreds of thousands of user searches and inquiries by using Arteric’s proprietary LGF AI solution to evaluate audience search intent and the lexical topology. Our strategists use our second proprietary AI solution, the Word Embedding Analysis Engine (WEE), to transform these insights into content strategy and media channel optimization. WEE analyzes selected website content and compares the websites’ relative relevance and authority across topics. Our lexical analysis aligns brands with their audience’s query intent and increases engagement. Our R&D investment is accelerating, and our work continues to be featured at digital marketing conferences and workshops.”

One particular success that the agency is exceptionally proud of is the role Arteric played in the commercialization and eventual sale of a blockbuster brand for $13.4 billion. “For nine years, the Arteric team has contributed strategy, insights, and tactical execution to connect HCPs to the brand and to drive revenue,” agency executives say. “We look forward to deepening our relationship with the new team.”

STRUCTURE AND SERVICES

The touchstone of success for every transformational brand is a great customer experience,” according to executives. “The customer experience must merge the customer’s needs and desires, the brand’s value, and tangible and intangible interactions to create delight and consistent satisfaction. Arteric has over two decades of experience in developing digital tactics for HCP and consumer campaigns for brands, for corporations, and for disease-state education.” 

Arteric’s leadership says the agency creates transformational brand experiences by focusing on the four pillars of digital marketing: data science and analytics; digital nonpersonal promotional strategy; advanced technologies, such as AI and machine learning; and drama-free delivery. The agency’s core capabilities include digital brand strategy; channel optimization consulting; SEO/SEM; social media; UX/design; medical and brand content; website development; software development; artificial intelligence/machine learning; analytics/business intelligence; and CRM/Salesforce/Veeva.

“But we believe that the most important service we provide is transformative change,” Arteric management says.

FUTURE PLANS

Arteric is “laser focused” on growth, data, and technology, according to the leadership team. “We will continue to invest heavily in our proprietary content analytics and thematic analysis tools and our AI practice because our customers benefit from the insights generated from the data and analysis. Our brand-building, creative, and business intelligence capabilities will continue to grow and benefit from a tight coupling with our AI practice. To accelerate this innovation, we look forward to the team expanding.”

PHILANTHROPY/CITIZENSHIP

Arteric makes financial contributions to multiple charitable organizations, including patient advocacy groups and food banks. Additionally, the agency delivers capacity-building digital strategy and execution pro bono to multiple patient advocacy organizations.