Ashfield Engage announces new technology partnership with AI-powered KOL mapping and profiling tech provider, PeakData

[November 2, 2021] Ashfield Engage, part of UDG Healthcare, is pleased to announce a new strategic partnership with PeakData, a world leading technology company delivering AI-fueled scientific landscape analysis through their ground-breaking technology platform. This partnership enhances Key Opinion Leader (KOL) mapping and profiling capabilities for MSL solutions within the Medical Affairs Specialist Area of Ashfield Engage. Users can expect a competitive layer of real-time updates on KOL activity that improves strategic decision-making and program design as well as inform and improve customer engagement.

Currently working with several Top 10 pharmaceutical companies, PeakData is a global leader in Artificial Intelligence (AI). PeakData uses AI to draw upon a combination of local web data sources with existing data sources to deepen and enrich insights on Key Opinion Leaders (KOLs) at an unparalleled scale and speed.

Amy Van Sant

Amy Van Sant, President, Medical Affairs at Ashfield Engage, on the partnership, “This exciting new technology partner further advances the existing suite of analytics we leverage at Ashfield Engage. Providing invaluable, real-time insights via innovative, AI technology, PeakData is a natural fit for our clients and MSLs; it’s about informing strategy with data to impact downstream, tactical execution all while making it a seamless experience for the client and for our MSLs to utilize the data.”

PeakData’s technology utilizes swarms of AI to track what digital activators and influencers are talking about in real-time. Physician reviews, blog posts, medical societies, patient groups, websites of hospitals and HCPs, social media and payments and grant records are continually monitored and used to fuel updates to KOL Mapping and Profiling. This kind of speed and scale of information makes PeakData a partner to help plan and design effective MSL teams who concentrate on key influencers with the greatest activation potential. By arming MSLs with insights on KOL activity, the quality and depth of engagement can go beyond traditional communication to build meaningful relationships.

In partnering with PeakData, Ashfield Engage can not only design and implement effective MSL teams based on robust field knowledge, infrastructure, and processes, but also have the data available to help ensure our MSLs are successful. Activity impact clearly demonstrates the resonance of key topics, scientific share of voice, activation of opinion leaders, mobilization of networks and changes in practice.

Patrick de Boer

PeakData Co-Founder and CEO, Patrick de Boer, PhD is pleased with the opportunity to partner with Ashfield Engage, saying: “We are excited to partner with Ashfield engage, to enhance their already robust service offering in Medical Affairs.  We see PeakData as filling a gap in the way medical teams receive and analyze their data for insights. Combining our AI approach and platform with Ashfields global presence across a variety of areas of medical affairs will have an immediate and long-term positive impact for our customers and the patients they serve.”

About PeakData

PeakData is a Global AI company, using swarms of AI to enhance commercial and Medical Effectiveness.  Utilizing global and local data sources, PeakData offers KOL and HCP insights that help answer key questions in an easy-to-use web based platform.  Core service offerings include profiling and mapping, relationship and influence mapping, agile segmentation, and impact tracking, all of which are done in real-time, to provide recent and actionable insights at scale.

Founded in 2017 by leading experts in Artificial Intelligence and Data Science, PeakData has quickly grown, with offices in 5 countries and servicing more than 20 large pharma clients globally.

About Ashfield Engage

Ashfield Engage, part of UDG Healthcare, is an expert, global partner in customer strategy and execution. Ashfield Engage helps clients connect with all healthcare audiences to ensure people get knowledge, support and medicines when and where they need them. As experts in strategic engagement, Ashfield Engage creates personalized, impactful experiences, across all channels. Every program is underpinned by human connections, omnichannel engagement and adaptive analytics.

Ashfield Engage has over 20 years’ experience with a team of over 5,000 employees, delivering services in more than 50 countries. Offering services across Medical Affairs, Market Access, Commercial, Patient Solutions and Event Experiences, Ashfield Engage helps its clients to engage with their stakeholders across the whole commercialization journey. Under the Ashfield umbrella, Ashfield Engage sits alongside Ashfield Advisory and Ashfield Health.

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