Entries by Andrew Humphreys

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Concentric Health Experience: 2021

From the start, Concentric Health Experience was built to run counter to agencies of the time with a core mission to embrace the future challenges of health, culture and technology, according to agency leaders. In 2020, a year like no other, it became mission critical, these executives say. “I believe we grew stronger from the challenges of COVID 19,” says co-founder, Ken Begasse Jr.

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Create NYC: 2021

“No agency met the moment like Create NYC in 2020,” agency leaders proclaim. The transformative year was driven by the agency’s model, passion, and deep expertise in the work it does “and will go down in history as game-changing.”

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CrowdPharm: 2021

During 2020, CrowdPharm celebrated a brand launch for a rare disease, achieved a 125 percent increase in organic growth and a 45 percent increase in new clients, expanded its global network in talent and in geography, earned six new accounts, and experienced a 169 percent increase in revenue. The leadership team says the agency firmly established itself as an independent new model in healthcare marketing offering refreshing flexibility, responsiveness, and affordability. 

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CultHealth: 2021

Privately owned Cult­Health is a full-service agency based in New York City. The leadership team describes CultHealth as a rare type of agency that delivers high-level breakthrough DTC, truly distinctive HCP executions and programs, and world-class digital innovation and services. “CultHealth develops brand and communications strategies that inspire healthcare providers and patients to take action,” management says. “Executing across traditional channels, such as print advertising, POC, broadcast television, and channels leveraging leading-edge digital communications and technologies, CultHealth uses the power of creative thinking to improve health and save lives.”

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Cyan Health: 2021

Cyan Health had, unarguably, its best year ever, according to the leadership team. The agency enjoyed 100 percent client retention, added seven new clients (via five victorious pitches), increased revenue by 40 percent, increased staff by 38 percent, and promoted 12 well-deserving employees. “We launched three branded payer marketing campaigns, one of which included a first of its kind ‘brand.com/payer’ webpage and were honored with an industry award for a payer marketing campaign from the previous year,” Cyan executives say. “Perhaps most importantly, against the backdrop of the pandemic, we managed a seamless transition to a virtual environment, without losing any momentum in our continuing growth.”

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DDB Health: 2021

“This past year, more than any other, has reinforced the significance of the DDB Health refrain,” leaders at the agency say. “The urgency of health – and healthcare – has never been more top of mind. In an age where science moves quickly, innovation never stops, and taking the right action for better health cannot wait, DDB Health continues to rise to the occasion. The agency’s actions consistently mimic its mantra: Dare to Do Boldly. It’s a courageous call to action for its employees, clients, partnerships, and its work – all of which have grown markedly and impressively through a most challenging year.” 

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Entrée Health: 2021

The Entrée Health network has evolved to include Valuate Health Consultancy, the rapidly growing market access consultancy offering of Omnicom Health Group, and three full-service value and access ad agencies (Entrée Health New York, Entrée Health Princeton, and Entrée Health Boston). Through a year that included the pandemic, the national reckoning on race and the introduction of the Boston office, the Entrée Health network grew significantly in terms of offerings, personnel and earnings, management says.

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EVERSANA ENGAGE: 2021

When EVERSANA, an independent provider of commercial services to the life sciences industry, introduced EVERSANA ENGAGE in January 2020, no one could foresee the challenges that would upend global industries in March, agency leaders say. Regardless of launching mid-pandemic, executives at the newly formed life sciences marketing agency say they pushed forward with “an unwavering focus on client delight and patient outcomes while delivering record-breaking results.”

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Evoke: 2021

Founded during 2006, Evoke is a full-service global marketing, media, and communications agency that its leaders say is purpose-built to navigate today’s complex healthcare landscape. The agency has a growing number of professionals, at last count, 706 across 10 global offices: New York, Philadelphia, San Francisco, London, Princeton, Chicago, Los Angeles, Dublin, Singapore, and Dubai. “Natively digital, data driven, creatively curious, and fully dedicated to the health and wellness industry, Evoke is committed to building more strategic connections and driving stronger results under the agency’s ethos of making ‘Health More Human™,’” management says.