Entries by Andrew Humphreys

,

Excitant Healthcare Advertising: 2021

Leaders at Excitant Healthcare Advertising say the agency’s historic strengths of agility and adaptability were put on full display in 2020 in the face of the COVID pandemic. Excitant supported a client’s critical first launch, expanded digital initiatives to account for decreased HCP face-to-face time, added to its roster of clients and significantly grew agency revenue for the year – all while continuing to win creative awards for its work across multiple categories.

/by
,

FCB Health Network: 2021

“Reflecting back on a year that, in decades to come, will actually seem even more incredible and implausible than it feels now makes discussing agency performance feel so very strange,” according to the leadership team of FCB Health Network. “We’re living through a time of transformation – personal, social, cultural and, yes, professional – forcing each one of us to re-examine our person, our place and our purpose. The FCB Health Network purpose, our Bedrock – Passionately committed to doing what’s right for our clients, their brands and our people – has never been more appropriate and motivating than it is today.”

/by
,

FCB Health New York: 2021

In 2020, healthcare went where no one thought possible, and so did FCB Health New York. “Many people spoke to me of how their colleagues became family,” says FCB Health Network President & CEO Dana Maiman. “This is so foundational to our success and it’s why we are so different. This is why we thrive.”

/by
,

FCBCURE: 2021

According to the leaders of FCBCURE, it’s not when things are going great, it’s when things go sideways that you see what an agency is truly made of. Despite a challenging 2020, management says FCB­CURE showed that its strong leadership, sense of community among employees, and the drive, willingness and energy to push clients meant that not only did the agency survive – it thrived.

/by
,

Fingerpaint: 2021

“In a year that turned the world, country, and industry upside-down, Fingerpaint has been able to achieve continued growth while keeping empathetic leadership at the forefront of every decision made by the agency,” management notes. “Even while moving all employees to remote work, the agency achieved a revenue of more than $85 million – up from $51.4 million in 2019. Despite its challenges, the year brought many new opportunities to the agency, with a nod to more exciting things to come in 2021.”

/by
,

Fishawack Health

2020 was a pivotal year for Fishawack Health, according to management. In September, the company reorganized, emerging as a premier global commercialization partner for the life science industry, driven to connect patients and healthcare professionals with the knowledge needed to live better lives.

/by
,

Greater Than One: 2021

What makes communication better? That question, which is at the heart of every marketing endeavor, doubled as the challenge and mantra for independent agency Greater Than One (GTO) during 2020. “We saw every system we built get tested, not just by COVID-19 but also by the explosion of digital content and continued hyper-segmentation of audiences,” says Chief Marketing Officer Amanda Powers-Han, adding that true to form, GTO decided to meet these industry-wide challenges by trusting themselves, digging into the data, and taking a calculated risk.

/by
,

GSW: 2021

Extraordinary times define extraordinary brands, according to the leaders of GSW. “As COVID-19 packed a wallop across the globe, GSW blazed a path of clarity toward wellness, redefining our brand beyond measure,” according to the agency’s executives. “GSW was built for challenges,” states JD Cassidy, president, Advertising/­Syneos Health North America. “2020 exemplified our collective strength as we continued to deliver for our customers, transform, and excel during one of the most difficult times in modern history.”

/by
,

Harrison and Star: 2021

Harrison and Star management says the agency, undaunted by the crazy times, delivered a breakout creative year in 2020 – grabbing honors from several industry shows, including the One Show, New York Festival, Geredy’s, and the Mannys, with multiple nods from Lürzer’s Archive for industry-leading craft. 

/by
,

HCB Health: 2021

Agency leaders characterize 2020 as a “transformative” year for HCB Health. “We approached the new year with momentum having just come out of an all-agency in-person meeting held in Austin, Texas,” management says. “Together, we aligned on our focus and direction to establish a clear strategic roadmap for the next three years. When the lockdowns of COVID-19 took hold in March, we were fortunate that we had already accelerated our IT platforms to allow the company to move into a 100 percent remote work environment. Zoom meetings became the standard operating procedure, taking the place of in-person collaboration, and the agency adjusted its workflow.” 

/by