Entries by Andrew Humphreys

McCann Health: 2021

“COVID-19 has been a paradigm shift in the way we live our lives and in every aspect of our industry,” says McCann Health Global CEO John Cahill. “From the dramatic pivot to all things digital and virtual, to the change in ‘where of care,’ and the emergence of new venues for health delivery like telehealth and pharmacies. The silver linings are clear though – the rise of scientific authority, an empathy mandate and the acceleration of digital tools and technologies. These play into our strengths – McCann Health is ready for the “new normal.” 

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McCann Health Canada: 2021

“McCann Health Canada: the agency that 2020 couldn’t touch,” is how its leaders sum up the agency’s performance last year. McCann Health has existed in Canada for more than 20 years as part of McCann Worldgroup and has grown to offer services across the healthcare spectrum for consumer health and wellness products through to HCP engagement and prescription medicines. “Turns out, the agency that prides itself on never doing the same thing twice was perfectly prepared for a year when nothing could be done as it had before,” management says.

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McCann Health Managed Markets: 2021

What does an agency do to get through a pandemic? Win awards and transform its ways of working, according to McCann Health Managed Market’s leadership team. “2020 was a challenging year for many of us, both personally and professionally,” says Kim Wishnow-Per, president. “However, we also had many silver linings, such as winning a trifecta of creative awards and finding new talent to join our agency.”

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McCann Health New Jersey: 2021

Orchestrating an integration in the midst of a global pandemic – what could go wrong? Well, a lot could have gone wrong, agency leaders say, but with a resolute team and a solid plan, not even COVID-19 could contend with the strength of the new McCann Health New Jersey (MHNJ). “Bringing together the combined prowess of the teams from McCann Health Echo and the existing MHNJ team, a world-class, category-changing agency was born – one that has since become much more than simply the sum of its parts,” agency executives say.

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McCann Health New York: 2021

“On the downside, it was a year like never before,” say leaders at McCann Health New York. “On the upside, for McCann Health New York, it was a year like never before. In a year that shattered lives, we worked tirelessly to improve the health of millions of patients, of our clients’ businesses, and of our own organization. We succeeded. Like never before.”

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MedThink Communications: 2021

In a year of unprecedented upheaval, MedThink Communications continued to grow as demand increased for the agency’s Performance-Driven Medical Education (PDME) approach. This model overcomes obstacles in today’s environment – lack of access, distractions, overwhelming volumes of information, retention of information, and lack of proven results – leading to its education-first mindset.

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MicroMass Communications: 2021

MicroMass Communications Inc. is a full-­service marketing agency with expertise in human health behavior. “We don’t just talk about what motivates people,” agency leaders say. “We use our deep understanding of behavioral science to fuel creativity and more impactful patient experiences.”

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Mind+Matter: 2021

“The year 2020 witnessed alarming and virtually unprecedented change on a global scale,” say leaders at Mind+Matter. “But it wasn’t all bad.” The year saw the launch of Mind+Matter, “a global creative communications agency unafraid to confront the toughest challenges in the ever-changing world of health.” Mind+Matter “is the sum total of passionate experts” from three Ashfield Health agencies: Cambridge BioMarketing, Pegasus, and Ashfield Digital and Creative.

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Moon Rabbit: 2021

Since launching in 2019, Moon Rabbit’s rise is nothing short of astronomical,” agency leaders declare. “It continues to solidify its reputation as an independent advertising and marketing agency that consists of a merry band of talents from both the consumer and healthcare space, eager to create powerful brand campaigns for their growing client roster.” 

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NaviSync: 2021

Since its founding in 2013, NaviSync has grown from a small managed care shop to a full-service managed markets agency. From an original group of 10, the company has exploded into a staff of more than 70 due to what leaders characterize as an innovative approach to market access, and embracing AOR and project accounts while gaining a substantial foothold in patient support services. The agency is led by COO and Managing Partner Bill Kelly, Executive Creative Director and Partner Michael Son, Executive VP, Client Services Greg Condit, and Executive VP Chief Strategy Officer Doug Wynn. These executives say the NaviSync team has built a thriving independent organization.