Entries by Andrew Humphreys

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Is Empathy the Next Normal in Healthcare?

Healthcare is meant to be understood as human care. But in the ongoing flurry of digital transformation in every aspect of this industry, the aspect of the human — our thoughts, emotions, and needs — are often left out in the digital often for acceptable reasons for a highly regulated, science-based industry; While COVID-19 has motivated us to rally around our human purpose in many ways, it has also accelerated the digitization of who we are as patients as well as raise our expectations on what we expect from those who serve our health needs.

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EVERSANA and Intouch Group join forces

EVERSANA, a pioneer of next-generation commercial services to the global life sciences industry, and Intouch Group, a full-service global agency network serving the pharmaceutical industry, reached an agreement to incorporate Intouch’s industry-leading creative and media services, enterprise solutions and data analytics into EVERSANA’s fully integrated commercialization services platform.

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Coming together for Ingrezza

Jeffrey Akin, executive director of marketing for Neurocrine; Eric Densmore, senior VP, account director for AbelsonTaylor; Anne Hahn, digital marketing manager for Neurocrine; Madeline Hatton, director of brand marketing for Neurocrine; and Erica Rivera, VP of engagement strategy at AbelsonTaylor, discuss how the company and the agency collaborated on the creation of the campaign for Neurocrine’s tardive dyskinesia treatment Ingrezza.