Entries by Andrew Humphreys

2014 DTC Ad Spending on the Rise

By gparisi (Coalition for Healthcare Communication) on March 25, 2015 2:36 PM  March 25, 2015 – The amount of money that drug companies spent on direct-to-consumer advertising rose from $3.8 billion […]

Updated Direct-to-Consumer Awareness Campaign Available for LINZESS

March 30, 2015 08:00 PM Eastern Daylight Time CAMBRIDGE, Mass.–(BUSINESS WIRE)–Ironwood Pharmaceuticals, Inc. announced today the launch of an updated direct-to-consumer (DTC) awareness campaign for LINZESS® (linaclotide). http://mms.businesswire.com/media/20150330006236/en/459571/19/2194307_SW_MASTER_COMP_h264_v3_FINAL_NO_SLATES_QT_MP4_1Mbps.mp4&.mp4 Please see full […]