Entries by Andrew Humphreys

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Evoke: 2022

Management describes Evoke, founded in 2006, as a full-service global marketing, media, and communications agency “purpose-built to navigate today’s complex healthcare landscape.” The agency has a growing number of 850 professionals across nine global offices: New York, Philadelphia, San Francisco, Princeton, Chicago, Los Angeles, Raleigh, London, and Dublin. For Evoke, 2021 was a year defined by growth, transformation, and innovation, the leadership team says.

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Agency of the Year Category 1 – FCB Health New York: 2022

In spite of all the chaos 2021 unleashed on the world, it was another incredible year of growth and innovation at FCB Health NY, according to the leadership team. “As the single largest healthcare marketing agency in the world, we use our incredible growth to fuel the future, creating mammoth opportunities in the industry for our clients, their brands, and our people. Our relentless drive, never finished spirit, and distinct and unbreakable culture continue to position us for success, even during these challenging times,” management says.

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FCBCURE: 2022

“Thanks to our ‘Yes, we can!’ attitude and enduring commitment to doing the right thing for our clients, their brands, and our people, 2021 was a prolific, productive, and creative year for FCBCURE,” agency managers say. According to the leadership team, the agency’s attitude continued to be at the forefront and helped drive FCBCURE to achieve tremendous success in 2021, expanding its roster and welcoming eight new clients.

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Fingerpaint Marketing: 2022

“What if growth didn’t just mean getting bigger?” asks the leadership team at Fingerpaint Marketing. For Fingerpaint, named in 2021 by Med Ad News as the Agency of the Year in Category 1, growth also meant deepening its roots, strengthening its core offerings, and branching out to make sure both client partnerships and employees had an opportunity to grow, management says. As it continued to navigate a global pandemic and remote workforce, Fingerpaint Marketing delivered revenue upwards of $107 million and more than a 100 percent increase over two years.

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GSW: 2022

The year 2021 may have felt like a heavy case of déjà vu for some, but according to leaders at GSW, powered by Syneos Health, they could not help but feel a great deal of enthusiasm. “Our industry has rallied throughout this pandemic and I couldn’t be prouder to be a partof the healthcare community, delivering vital content to better inform and drive wellness decisions for individuals, families and communities,” says JD Cassidy, President, Advertising, Syneos Health North America. “GSW’s momentum is undeniable – much of it attributed to its people,” agency managers say.

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Harrison and Star: 2022

After generating some impressive momentum in 2019 and 2020, H/S put its creative prowess on full display in 2021 by producing a broad array of branded, unbranded, and pro-bono work that caught the eye of many leading industry shows and publications, managers at this agency say. They point to prestigious nods such as a Bronze Clio award as well as multiple Gold and Bronze LIAs. “By year’s end, H/S found itself ranked No. 1 on Lürzer’s Archive’s list of top advertising agencies in the United States – a first in the agency’s history,” management says.

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Heartbeat: 2022

At the core of Heartbeat’s Challenger Brand focus is courage, and the agency used 2021 to bravely push the boundaries of the “new normal” even further, the leadership team says. As the COVID-19 pandemic continued to create uncertainty about the future of work, Heartbeat embraced employee flexibility and autonomy by instating their “Work from Wherever” initiative that definitively allows Heartbeaters to work anywhere in the United States. This approach, as evidenced by their strong 2021 showing, has only enhanced Heartbeat’s talent pool, and thus the agency’s work and client partnerships.

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Intouch Group (Agency): 2022

On the heels of a year like none other, Intouch hit the ground running in 2021, expanding its network by three new affiliates, Intouch Market Access, Intouch MedComm, and full-service agency Intouch Oxygen, company leaders say. Additionally, Intouch also launched a bold new self-promotion campaign; received repeated recognition for its creative work; grew revenue by 25 percent; and continued its years-long hiring frenzy to support growth.

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Klick Health: 2022

“After 24 years of unprecedented growth, who would have thought that 2021 would have been our best year ever?!!! Even with the challenges presented by a global pandemic, Klick Health has never been stronger,” the leadership team says. “And as we embark on our 25th anniversary (in the spring) we can’t help but look back at all we’ve accomplished. While much may have changed, Klick Health’s focus on our people-first principle on which we were founded, continues to result in impressive year-over-year growth and momentum.”

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McCann Health New Jersey: 2022

“Coming out of a year of change and enviable growth, McCann Health New Jersey (MHNJ) emerged energized and optimistic, with an evolved identity as the behavior change experience agency,” according to the leadership team. 2021 brought the integration of the two largest agencies in New Jersey – McCann Health New Jersey and McCann Health Echo – followed immediately by the launch of IPG Health, which aligned McCann Health and FCB Health agencies globally under one unified network.