Entries by Andrew Humphreys

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McCann Health New York: 2022

During 2021, McCann Health New York maintained the agency’s impressive trajectory, according to management. “Our team continued to deliver exceptional work in a fully remote environment, resulting in strong business results over the course of the pandemic. This was a banner year creatively, too, with the agency taking top honors at four major international award shows.” The agency continued to witness “unprecedented” business success, enjoying 35% growth since the start of the pandemic.

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Neon: 2022

For people facing serious diseases and HCPs lacking efficacious options to treat them, the way forward can be shrouded in darkness, according to the leadership team at Neon, adding that the same is often true for so many brands and the complex journeys they face trying to reach these patients and their doctors. “At Neon, we like to think of ourselves as a beacon of light that guides the way through these difficult, increasingly novel brand challenges,” agency managers say. “In 2021, we debuted our evolved motto and branding: ‘Light the Way.’ ‘Light the Way’ is the core of what makes Neon special as an agency. It’s a North Star for the more than 260 employees who bring their unique expertise, talent, and perspectives to the innovative work we do for our clients. It’s also the cornerstone of our culture.”

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Ogilvy Health: 2022

2021 was a big year for Ogilvy Health with new leadership, work, wins, and launches across a wide array of therapeutic categories, including respiratory, oncology, rare disease, vaccines, infectious diseases, cardiovascular, and more, agency leaders say. In July 2021, Ogilvy Health announced industry leader Kim Johnson as global CEO. “Kim has worked at the forefront of global health and life science innovation for both clients and agencies throughout her career,” OH says. “Kim joined from an executive-level role within WPP focused on client growth and transformation.” The agency also appointed Adam Hessel as the new Chief Creative Officer. “Adam, ranked No. 11 by Lürzer’s Archive, is an internationally renowned, award-winning creative leader with nearly three decades of experience in advertising and marketing.” OH says.

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Patients & Purpose: 2022

Patients & Purpose is Omnicom Health Group’s full-service, award-winning agency dedicated to patients and marketing health brands. The leadership team says the agency has always had patient centricity at its core and been focused on making patients better – better communicators with their doctors, better managers of their treatments, and better advocates for their health. “In the last two years, patient care has been at the forefront of conversations,” says CEO Deb Deaver. “Patients & Purpose has always been dedicated to patients – working to understand needs and improve communications to optimize patient engagement and outcomes…You could say, patients have always been our purpose.”

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PRECISIONeffect: 2022

“We entered 2021 with hope for a return to normal,” says Carolyn Morgan, President of PRECISIONeffect. “As vaccines rolled out, we were excited about the possibility of being together again – with our colleagues, with our clients, and especially with our loved ones. And while many of the reunions did happen (we relished in every moment), we quickly learned that 2021 was about flexibility. We continued to shapeshift and lean into the only constant—change.” Globally, the agency continued to experience record organic growth with established clients and exciting new business wins across highly advanced therapeutic areas such as gene therapy and CAR-T.

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PRECISIONvalue: 2022

“The PRECISIONvalue team is proud of the many accomplishments amassed by the company in 2021, including completing 20-plus product or new indication launches, acquiring 20-plus new clients (including small and mid-sized manufacturers), and expanding our work within our long-standing client portfolios in key growth areas such as oncology, vaccines, and cell and gene therapies,” the agency leadership team says. “We have also taken significant market access training and reimbursement engagements.”

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Real Chemistry: 2022

“Our 2021 story was filled with big, game-­changing headlines, as we implemented notable changes to address the radical transformation of healthcare, including digitization, consumerization and value-based care,” says the leadership team at Real Chemistry, in summarizing the company’s performance last year. According to management, Real Chemistry’s revenue grew 36 percent to $475 million, representing the agency’s 20th consecutive year of double-digit revenue growth.

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“What Elon Musk’s Twitter Takeover Could Mean for Advertisers”

Elon Musk struck a deal to buy Twitter for $44 billion. Although a somewhat unconventional character, sleeping at the Tesla headquarters and eschewing wealthy materialism, make no mistake that Musk’s successful track record in business shows how significant Twitter may become under his leadership. While no one knows for sure what will be, Casey Ross – Social Media Strategy Director at FCB Health New York – looks at some of the issues Musk has publicly called out, and their potential implications for advertisers.

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RevHealth: 2022

“At RevHealth, we attribute our success to being able to see things differently than most medical communication companies,” says the agency leadership team. “To us, the science of health is at the core of everything we do. From prelaunch to postlaunch, our Science First approach provides our clients with solutions that are medically sound, relevant, and impactful in the market.” According to RevHealth’s management team, “In 2021, our approach enabled us to increase our total revenue by more than 20 percent.”

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SFC Group: 2022

SFC Group is an independent, full-service healthcare agency owned and helmed by Susan Flinn Cobian, who believes that going above and beyond is the only way to go. The agency’s “One Team, One Dream” approach aims to knock it out of the park for their clients each and every day, according to management, with a team of seasoned, award-winning healthcare pros who share a common dream: to consistently deliver strategic counsel, killer creative, and seamless execution. According to the leadership team, SFC Group had so many proud moments in 2021 that it’s difficult to spotlight just one – or even a few.