Entries by Maria Fontanazza

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Putting COVID behind, make room for the next giants

It’s summer 2023. By now, many of us have “emerged”, as they say. We are getting out and about and making up for the lost time of the past three years. And much of this progress is thanks to the COVID-19 vaccines and treatments from Pfizer, BioNTech, and Moderna, which played a major role in helping us put the pandemic in the rearview mirror.

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Comments invited: use social media to build trust

Most of us engage with social media at least once day. I am being pretty conservative as I write that statement. On a global scale, a person spends an average of 2.25 hours a day on social media. And for those of us who work in media or healthcare communications, we are on and off social media all day, pretty much every day. On this professional scale, we use social media to educate and engage with our audience.