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Global President of Fingerpaint Group Bill McEllen speaks with Med Ad News about how the agency’s entrepreneurial spirit and its passionate people foster a culture that inspires creativity, and more.
With a passion to continually push the creative envelope, this year’s MedAdvocate jury are bringing their international, award-winning experience to the 2024 Manny Awards. This unbiased panel of industry experts will report to the Manny Award judging table during the finalist voting session, which will be held on Thursday, March 7 in New York City.
Experts discuss technologies that are having the biggest influence on audience intelligence and engagement.
In addition to the commentary you’ll find in the Roundtable – from important issues in 2024 to representation in health care to AI (of course) to influencers, and much more – here are additional themes we heard from both agency folks as well as other industry subject matter experts about the year ahead.
Part I: From patient access issues to significant cost cutting to the Inflation Reduction Act, there are a host of challenges that the industry is up against in 2024. Our experts weigh in.
Part II: Agencies are striving to make inclusion and representation a priority at their organizations as well as when working with clients.
Part III: A look at how artificial intelligence is affecting innovation in marketing and promotion, and working with clients.
Part IV: Leaders discuss how social media has changed messaging and engagement with patients and HCP, and the role of influencer marketing.
Part V: Cost pressures, increasing value while improving health outcomes, and leveraging real-world evidence are top of mind.
Part VI: Leaders in healthcare marketing and communications share their thoughts on what excites them about the year ahead.
