Why Pharma Marketers Need a Mobile Video Strategy: Five Things to Consider
“Mobile first” media strategies have gained a full head of steam in almost all advertising categories, with Pharma being one of the few exceptions.
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Precision Medicine: What Is It And Why Now?
Nearly two decades ago, the promise of precision medicine began making its mark on the pages of medical journals – along with speculation that “therapy with the right drug at the right dose in the right patient” – would define the future of medical treatment.
Current Realities of the Audience Economy, from a Programmatic Perspective
Healthcare marketers have this grand vision of reaching the right patient/caregiver/healthcare professional (HCP) with the right message, at the right time, in the right context.
Analyze the Pill Burden Domino Effect on Healthcare Known as Polypharmacy
Understand the meaning and implications of polypharmacy and the issues it causes for patient adherence; Discover policies, technologies and procedures that can eliminate or reduce the effects of polypharmacy ensuring quality outcomes; Highlight issues Pharmacist Partners, as an organization, has remedied and the technology they utilize to decrease overuse or underuse of medication
Evoke Group Announces Creation of New Multicultural Agency
Evoke Group announces the addition of Fabric, adding a multicultural agency to a roster of leading health marketing companies, which includes Evoke Health.
Hepatocytes in the Drug Development Pipeline
Lonza is hosting a free 60-minute webinar on March 21, 2017, titled “Hepatocytes in the Drug Development Pipeline.”
TrialScope Launches Trial Results Summaries Portal
TrialScope, the global leader in clinical trial transparency and compliance solutions, announced the launch of the Trial Results Summaries Portal. Through the publicly accessible website, clinical trial sponsors can inform and educate trial participants and the general public about trial results through a non-promotional and unbiased venue.
Allergan’s New Eyepowerment Campaign Urges The Up To 33 Million Americans Suffering from Symptoms of Chronic Dry Eye to Take Action
“Before we had our voice, we had our eyes,” is the powerful opening message from Allergan’s new campaign to raise awareness for chronic dry eye. The campaign, titled “Eyepowerment,” aims to empower individuals who may be struggling with symptoms of chronic dry eye to talk to their doctor.
HealthSTAR Communications Expands its Strategic Offerings with Launch of HealthSTAR Fusion Group
HealthSTAR Communications announced the launch of HealthSTAR Fusion Group, an important new addition to its strategic network of companies.
Results from recent Alzheimer’s disease trials validate the ProMIS approach
ProMIS Neurosciences announced it has issued a scientific white paper entitled “Results from recent Alzheimer’s disease trials validate the ProMIS approach.”
