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Few industries affect consumers on a more personal level than the healthcare industry. Pharma companies, in particular, have a unique challenge in making more meaningful customer connections.
Thanks to the meteoric rise of digital health, the role of data and analytics has also become central across the drug development life cycle, impacting every touch point from pipeline research and development to clinical trial design and implementation. A critical area that has fallen short, however, is applying a commensurate level of enthusiasm and expense for market research in the early phase as that afforded to downstream commercialization efforts. Compounding this challenge is the continued marginalization of disenfranchised communities.
Kristen Hartman of Health Union explores misconceptions about influencer marketing with patient leaders.
Erica Rivera is vice president, director of engagement strategy at AbelsonTaylor.
If we are committed to changing the standard of care in rare diseases, we need to see action every single day, not just once a year.
More than 90 percent of rare diseases have no FDA-approved treatment, and it can take seven to eight years just to get diagnosed. It’s a zero-sum game for marketers because we’re walking onto an empty field full of people desperate for someone to join their team. We have the opportunity to make a substantial impact in the small towns of rare disease.
An effective medical affairs and medical information strategy includes evidence and insights generation, data dissemination/scientific exchange, customer engagement, and a digital and innovation roadmap.
Once upon a time, medical communications depended on printed materials and face-to-face communications – words and pictures on a page, or live meetings. Life was simple. But then, something called the internet interrupted this joyful prehistoric reverie. Another inflection point may nearly be upon us. You may have heard of it? It’s called the metaverse.
The leading healthcare communications agencies and networks and their creative work took center stage on April 21. The 33rd annual Manny Awards recognized excellence throughout the healthcare advertising industry across 29 categories at The Lighthouse at Pier 61 in New York City.
Mindful that the world at large and the industry workplace has been forever changed after the last 24 months, the HBA leveraged this annual event to recognize how industry champions have demonstrated the acumen, attributes, and values that are critical, timely, and relevant to successfully lead the greater healthcare and life sciences communities.
