Beacon Names New Multi-Channel Marketing Director
Beacon Healthcare Names Amy Whitcomb Director of Multi-Channel Marketing to Meet Growing Client Need
Beacon Healthcare Communications names Amy Whitcomb as Director of Multi-Channel Marketing in response to growing client needs for integrated multi-channel marketing solutions to drive brand campaign performance. As an essential new addition to senior management, Whitcomb will leverage the BEAM (Beacon Ecosystem Asset Management) platform to connect the dots of their clients’ data driven analytics dynamically and provide insights into boosting their brands’ ROI through an integrated multi-channel approach.
Previously, Whitcomb was Senior Director, Multi-Channel Client Engagement and prior to that VP, Consumer Solutions at ehealthcare Solutions; Sales Director at Quality Health. She has a passion for identifying digital analytical trends that grow targeted campaign strategies—as demonstrated by her outstanding track record of YOY 200% sales growth.
Whitcomb has this to say, “Big data is here to stay. Clients need to leverage complex analytics that multi-channel marketing provides. We integrate the data across the entire brand franchise. It’s exciting to uncover the insights that will make a difference within a brand’s marketing assets.” She is looking forward to her new partnership with Beacon Healthcare Communications. To find out more about how Amy Whitcomb can leverage MCM to grow your brand’s performance, contact her at [email protected] 908-781-2600.
About Beacon Healthcare Communications
Bedminster, NJ
www.beaconhc.com
At Beacon, we’re all Engagement Architects—people with significant industry experience engaging the 3 primary healthcare customers—consumers, providers, and payers.
And because we also engage with one another, we’re able to provide a more efficient integration of thinking right from the start. One that looks at all the stakeholders, regardless of what you hire us for.
Our Engagement Architects assemble to create Dialogues by Design, a review of the category in which your brand lives and the issues it faces when targeting each audience. This can be done together with you and your team during a daylong workshop or internally with our team and then shared with you afterward. All findings are vetted via market research. This assessment enables us to ensure that the messages delivered to any one specific target aren’t in conflict with the needs and desires of the others.
