Calcium USA: Ownership changes spark new growth

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Calcium USA announced that CEO Steven Michaelson (former founder of Wishbone) and Chief Strategy Officer Judy Capano (former Wishbone partner/owner) finalized the purchase of the agency and its assets in December 2015. Both Michaelson and Capano, along with Managing Partners Steve Hamburg (Chief Creative Officer and former Wishbone partner) and Garth McCallum-Keeler (General Manager), have been running the agency since August of 2015. Since then, the agency has demonstrated significant growth, fueled in part by a number of significant new business wins.

The agency’s new assignments have included:

  • Agency of record for United Therapeutics, supporting the marketing for Orenitram® (treprostinil), an oral prostacyclin analogue for the treatment of pulmonary arterial hypertension.
  • Agency of record for the launch of Kamedis® Bio-Herbal Dandruff Care, an innovative new OTC dandruff treatment system from the global company Kamedis.
  • Corporate rebranding of Cortendo (a company focused on rare diseases in the endocrine space) to Strongbridge Biopharma, which included the launch of a comprehensive new website.
  • Corporate branding work for Discovery Labs, a specialty biotechnology company focused on respiratory critical care.
  • Product branding assignment from Churchill Pharma.

 

This new-business activity has been complemented by significant new agency initiatives on behalf of existing clients, which include Horizon Pharma, Merz, Spectrum Pharmaceuticals, Boston Biomedical, CardioNet, and Vigilant Biosciences.

Prior to 2015, Calcium had been the healthcare division of The Star Group, a New Jersey-based advertising and marketing firm. When Star ceased operations in 2015, Michaelson, Capano, Hamburg and McCallum-Keeler assumed management control, and since then, the agency has been able to vigorously fulfill its mission of providing essential “brand nourishment” to clients and their businesses.

Says CEO Michaelson: “At Calcium, we have all the capabilities in place to develop industry leading, fully integrated strategic, creative, and digital solutions for our clients. As always, our talent is our strength. These new business wins–along with our ramped up activities with our existing clients–indicates that Calcium is truly a force to be reckoned with.”

 

For more information, please contact Steven Michaelson at [email protected] or at 917.612.3290.

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