Carling Communications 2015

Carling Communications
1370 India Street, Suite 200
San Diego, CA 92101
Telephone: 619-269-3000
E-mail: [email protected]



Account wins    9
Active business clients    13

Brands by 2014 sales
Brand-product accounts held    24
$25 million or less    14
$25 million – $50 million    6
$50 million – $100 million    4



Promotional advertising    80%
Peer to peer    20%



Bausch & Lomb
Cosmederm Bioscience
Merz Pharmaceuticals: Aesthetics



Based in Southern California, Carling Communications boasted a year of stellar growth in 2014 and is excited to contribute to the health care industry as a vibrant, forward-thinking global communications agency, according to its leaders. With a reach well beyond its borders, Carling continues to support an expanding client roster in the United States and several markets outside the United States, including Canada and Europe.

The year’s accomplishments

Among Carling’s major accomplishments in 2014 was securing agency of record status in the United Sates for Lotemax Gel 0.5% and Prolensa 0.07%. Both products are marketed by Bausch + Lomb and are instrumental in the treatment of post-operative inflammation following cataract surgery.

In 2014, Carling also assisted Cosmederm Bioscience in the launch of the company’s innovative superficial chemical peel and daily home skin care regimen. Refinity redefines the chemical peel and home skin care experience as the only system that revives and refreshes the skin without the irritation and peeling typically associated with high potency peels and home care products.

Carling has also continued to support the Merz Aesthetics toxin and filler portfolio. In 2014, they partnered together to launch My Merz Select, a physician loyalty program where physicians are able to customize solutions for their practices and also launched a new campaign for Belotero Balance.

Carling has been integral in the launch of Omeros Corp.’s first commercial product, Omidria 1% / 0.3%. This novel therapeutic is the first FDA-approved product to prevent intraoperative miosis and reduce postoperative ocular pain following cataract surgery.

The past year also brought major personnel additions to Carling, including expanded executive, client services, and creative personnel to bolster the agency’s strategic presence with all of its clients. By the end of 2014, Carling had more than 50 of the most talented employees in the industry, and the agency is continuing to add highly motivated and effective people to its team.

Structure and services offered

Based in San Diego, Calif., Carling Communications is a full-service health care communications agency specializing in pharmaceutical advertising, medical education, and meeting services. Carling has capabilities in interactive and print media and is deeply engaged in developing innovative personal and nonpersonal marketing tools. Perhaps most importantly, Carling acts as an extension of every client’s marketing team, ensuring maximum, measurable strategic and tactical alignment, impact, and outreach.

Carling is led by Didi Discar, principal, whose deep history in pharma as a former sales rep, product manager, and agency steward sets the tone of strategic partnership for the agency and its growing client roster. Discar’s role is bolstered by Randy Adams, executive VP, client strategy, who brings vast pharmaceutical and medical device marketing experience to all clients, as well as Lisa Pecora, chief financial officer, who provides operational and financial structure to the agency. Jim Haag, executive creative director, brings more than 15 years of health care communications creative experience, while Rob Heller, creative director, brings edgy, artistic, on-strategy insights to campaigns aimed at the patient and health care professional.

“The agency lives, serves, and thrives by the Carling Creed: 1) We believe in a purposeful existence. 2) All things being equal, the journey should be fun. 3) Continuous self-evaluation breeds brilliance,” executives explain.

Future plans

Agency leaders say expansion and diversification of offerings, as well as a continuous sophistication of processes and personnel, is a key focus for Carling. The agency’s growth includes plans to expand its physical workspace, as well as its ability for personnel to best serve global clients. Carling continues to seek and hire seasoned resources across creative and client services roles, all with applied experience in KOL development, brand marketing, tactical execution, and strategic conceptual work.


Executives say Carling Communications fully supports the mission of those organizations that support the nation’s military and their families. Throughout 2015, Carling is supporting the Wounded Warrior Project as well as Paws for Deployment. “As a San Diego-based company, it’s critical that we support the military that sacrifices so much for all Americans,” agency leaders remark.

According to its leaders, everyone at Carling believes the agency is a special place to work, learn, serve, and prosper. “With ever-progressive expansion of mindshare, interests, and resources, Carling is increasingly committed to supporting our beloved, one-of-a-kind (and often envied!) San Diego home,” executives say.