Relative to doctors who were shown rational ads that were generalized, the third annual Wunderman Thompson Health Inertia Study found that 34 percent more doctors were likely to take action after seeing emotional ads that addressed them on a personal level.

The FDA proposed new health warnings for cigarette packages and ads due to small size and lack of an image in current warnings.

Consumers who search online for prices of common medical procedures may be disappointed by what they find, a U.S. study suggests.