Drugmaker Eli Lilly and Company said early results from a study suggest that Apple Inc. devices, including the iPhone, in combination with digital apps could differentiate people with mild Alzheimer’s disease dementia and those without symptoms.
Med Ad News spoke with Gene Fitzpatrick, senior VP of engagement strategy for Ogilvy CommonHealth Worldwide, about the future of augmented and virtual reality in healthcare marketing.
Novartis launched its Galaxies of Hope app, a unique digital experience created to support the neuroendocrine tumor community.
More time is now spent on the Internet through smartphones than on PCs; that includes both work and leisure time. But it’s not necessarily easier to connect with your customers – in fact, the opposite is often the case. The problem, according to Nielsen and other sources, is that 86 percent of mobile usage is through mobile apps, with the mobile web representing only 14 percent.
Med Ad News asked agency leaders what clients are asking for today that they were not asking for a year ago – and what they might be asking for a year from now that they are not asking for today.
