AstraZeneca’s new drugs performed strongly in second-quarter 2018, offering a glimpse of better times ahead as the company struggles with falling sales of the cholesterol fighter Crestor due to generic competition.

A new study published in Scientific Reports found Noom Coach users who lived in colder temperatures were most successful at losing weight.

Understanding the nuances of your brand’s healthcare professional audience(s) can improve marketing strategies and make your media dollars work harder.

GSW has unveiled a new, free mobile app designed to help users “stick” to their New Year’s resolutions once and for all.

For the eighth year, Med Ad News has chosen three Pharmaceutical Marketing Ventures to Watch that could change the way pharmaceutical products are marketed and sold.

Orlando, Florida – The iconic stethoscope we’ve become accustomed to seeing draped around the necks of doctors and healthcare providers may someday be replaced by smartphones and a new portable […]

(Reuters Health) – Even people who think they eat three meals a day may actually graze for most of their waking hours and consume fewer calories when they get more […]