In seeking innovative players that could change pharma and healthcare, Med Ad News found the developer of an app that helps people determine what illnesses are in their neighborhoods; the creator of a wearable injector that allows patients on biologics to receive these drugs outside the clinic; and a designer of a deep learning network aimed at giving pharma and healthcare companies a handle on their data.

This is a case study by TechEmergence, an artificial intelligence market research and media platform.

Innoplexus CEO Gunjan Bhardwaj responded to questions from Med Ad News about his company’s study of consumer perceptions of the pharma industry.

The irony of marketing in 2018 is that while our opportunities to engage with customers continuously expand through a myriad of new, increasingly digital, channels, human brains remain stubbornly analog.

NEW YORK, May 1, 2018 /PRNewswire/ — Digital Health Coalition (DHC) and Intouch Solutions announced they are partnering to explore the impact of artificial intelligence (AI) on the pharmaceutical industry. The […]

We usually see Siri spelled in caps and lower case as if she is a real person instead of a phone application. But SIRI is in fact an acronym for Speech Interpretation and Recognition Interface.

From the latest in VR to imaginative Social Engagement approaches, here are Ben Putman’s Top Five Digital Marketing takeaways for 2017.

Mediktor, a European health technology company, announced the U.S. launch of the first scientifically validated health checker based on artificial intelligence.